On “kitsch”, “camp”, Susan Sontag — and “Retro Renovation”
Mid Mod Pam on Nov 09 2008 at 8:00 am | Filed under: Inspiration
10. Camp sees everything in quotation marks. It’s not a lamp, but a “lamp”; not a woman, but a “woman.” To perceive Camp in objects and persons is to understand Being-as-Playing-a-Role. It is the farthest extension, in sensibility, of the metaphor of life as theater.
- Susan Sontag, Notes on “Camp”, 1964
Dan the Man at the Houston Architecture Info Forum recently linked to RetroRenovation.com with the following comment:
Here’s a neat blog on mid-century residential design. It tends towards the kitsch, but it recommends many resources and materials for appropriate renovations…
While I am truly grateful for the reco, I found myself reacting harshly at being called “kitsch” and the disparaging connotation. Hmmm. So what is kitsch…and should I care at being lumped in? I went over to Wikipedia to study etymology…
Of course, there was lots of discussion about avante-garde art and capitalist oppression of the masses… as expected. What really caught my attention, though, was this PostModern update, which to my mind, confirms that this blog is not kitsch - it’s camp. Of this - I am proud! Here’s more explanation for your Sunday Magazine reading. Warning: please caffeinate first, this is very “deep”:
With the emergence of Postmodernism in the 1980s, the borders between kitsch and high art became blurred again. One development was the approval of what is called “camp taste” - which can be related to but is not the same as Camp as a “gay sensibility.”[2] Camp, in some circles, refers to an ironic appreciation of that which might otherwise be considered corny, such as singer/dancer Carmen Miranda with her tutti-frutti hats, or otherwise kitsch, such as popular culture events which are particularly dated or inappropriately serious, such as the low-budget science fiction movies of the 1950s and 60s. A hypothetical example from the world of painting would be a kitsch image of a deer by the lake. In order to make this Camp, one could paint a sign beside it, saying “No Swimming”. The majestical or romantic impression of a stately animal would be punctured through humour; the notion of an animal receiving a punishment for the breach of the rule is patently ludicrous. The original, serious sentimentality of the motif is neutralized, and thus it becomes Camp. Kitsch is never ironic. “Camp” is derived from the French slang term camper, which means “to pose in an exaggerated fashion.” Susan Sontag argued in her 1964 Notes on “Camp” that camp was an attraction to the human qualities which expressed themselves in “failed attempts at seriousness,” the qualities of having a particular and unique style and of reflecting the sensibilities of the era. It involved an aesthetic of artifice rather than of nature. Indeed, hard-line supporters of camp culture have long insisted that “camp is a lie that dares to tell the truth.”
More… on Susan Sontag and her role in all of this:
“Notes On “Camp”” is a well-known essay by Susan Sontag organized around 58 numbered theses. It was published in 1964 and was the author’s first contribution to the Partisan Review. The essay created a literary sensation and brought Sontag her first brush with intellectual notoriety. It was published in 1966 in book form in Sontag’s debut collection of essays, Against Interpretation (ISBN 0-87052-352-X).
The essay codified and mainstreamed the cultural connotations of the word camp, and identified camp’s evolution as a distinct aesthetic phenomenon.
Quotations
- Indeed the essence of Camp is its love of the unnatural: of artifice and exaggeration. And Camp is esoteric — something of a private code, a badge of identity even, among small urban cliques.
- 9. Camp taste draws on a mostly unacknowledged truth of taste: the most refined form of sexual attractiveness (as well as the most refined form of sexual pleasure) consists in going against the grain of one’s sex. What is most beautiful in virile men is something feminine; what is most beautiful in feminine women is something masculine.
- 10. Camp sees everything in quotation marks. It’s not a lamp, but a “lamp”; not a woman, but a “woman.” To perceive Camp in objects and persons is to understand Being-as-Playing-a-Role. It is the farthest extension, in sensibility, of the metaphor of life as theater. [ Yes! Yes! Yes! "Yes!" ]
- 18. One must distinguish between naïve and deliberate Camp. Pure Camp is always naïve. Camp which knows itself to be Camp (”camping”) is usually less satisfying.
- 41. The whole point of Camp is to dethrone the serious. Camp is playful, anti-serious. More precisely, Camp involves a new, more complex relation to “the serious.” One can be serious about the frivolous, frivolous about the serious. ["Yes!"]
44. Camp proposes a comic vision of the world. But not a bitter or polemical comedy. If tragedy is an experience of hyperinvolvement, comedy is an experience of underinvolvement, of detachment.












While reading this article, my eyes wandered over a column and caught “Should Anna rip out her bathroom floor tile?” under Hot Topics… Pam you’re camp through and through
The Oxford English Dictionary defines “kitsch” as “Art or objets d’art characterized by worthless pretentiousness.” Our common obsessions are far from worthless, even to those who may not share our enthusiasm for all things 1950s. One need only look at the prices being paid for all those precious little chotskis and compare those prices to the original ones. Even adjusting for inflation, most of our treasures have increased in real financial value since they were produced. And some items that were once quite pedestrian are now collected as epitomes of the mid-century design aesthetic, even elevated to the status of icons through placement in museums.
“Camp” I can definitely accept, even revel in, but “kitsch” I must resist!
This seems like a pretty intellectual discussion and I generally leave those to intellectuals, but I don’t really see this site as kitsch or camp. It seems to me it’s just a site for people who like and appeciate the same decorating style and possibly yearn for a simpler time. Some people like modern furniture or decorating, some like mission-style or early American. Maybe I’m simple-minded, but I just like and appreciate stuff from the 40s, 50s, and 60s. If anything, I think a lot of us are into this for the hunt. I can’t imagine too many of us just race out and buy the travertine tile and stainless steel appliances that adorn 90% of modern homes. It seems to me we have a more evolving decor. We make do with modern until we can find vintage. It’s like antiqueing. It’s a treasure hunt. I think we also like to surround ourselves with unique pieces and things that make us and those who come to our homes nostalgic for our mothers kitchens or summers at our grandparents. I don’t think there’s anything ironic about us. We just have good taste!
I think I like the word “ironic”, kristinski - out of rebellion at being labeled at all! For that reason - and ironically - I do like the definition of “camp”: “dethroning the serious.” As in: Pardon me while I fart - about all this anyway
I love how Retro Renovation delves into the deep!
you are camp!!!!
Wordpress is pissing me off, it takes me 20 minutes just to post one line!!!!!! it telle me my password is wrong, I am not a memeber blah blah (hee hee!!!) thats why I have been not been posting!!!!
Hmmm, I think this would be a great time to have Ronn from FuturesAntiques weigh in. He has some elevating thoughts on this topic.
i still confued about camp.but i know we live in a camp world.is that Marc Jacobs’s works can be camp?