“For incendiary sleepers” — a 1947 fireproof mattress pad

Back in the day before the Surgeon General, technology still held the key to solving for cigarette dangers… Drowsy smokers? We’ve got you covered. This ad was a tiny PR placement in the 1947-48 winter/spring edition of Small Home Guide…turned up as I researched 1948 to mark launch of The Dishmaster.

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