WOW, THIS IS AN AMAZING TREASURE TROVE: An online archive of 46 years of Aladdin Home Sales Catalogs, courtesy of Central Michigan University and its Clarke Historical Library. I’m serious: Complete catalogs: Page through for hours and watch the history of middle-class housing styles in the first half of the American 20th century unfold. The catalogs were the principal marketing method for the houses…. So also you get all kinds of little detail that paints a picture of how people lived, what they considered when looking for a house… See the dramatic shifts during the Depression and wartimes, for example. They are little social history books. Aladdin’s were kit houses… manufactured houses like the famous Sears’ models. These kinds of homes are EVERYWHERE across America. Heck yeah there is more…
Barbara Millicent Roberts and I were born in the same year, 1959, 18 days apart. As a result, I’ve always celebrated my major birthday milestones with her. Yes, Barbie and I turned 18 together… then 21… 30… 40… and yes, now 50. As I like to say: Those aren’t “wrinkles” – that’s “patina.”
To celebrate the momentous occasion of Barbie’s 50th birthday – today, March 9 – I asked Pat Henry — my good friend and editor of Fashion Doll Quarterly — to talk about one of our favorite girls. Pat is uniquely qualified. Like me, she played incessantly with Barbies growing up in the 60s and early 70s. I played with my Barbies til I was at least 13. When I asked Mom for the convertible for Christmas I recall she was seriously concerned.
Pat took the whole thing even further – becoming a successful NY fashion stylist and now, editor of a magazine all about fashion dolls as well as a teacher at the Fashion Institute of Technology (FIT) in NYC.
And interspersed with our interview – images of Barbie’s Dream House, redesigned in mid mod style by Fashion Doll Quarterly’s doyenne of doll decor Maryann Roy.
Is my house a ranch house? A colonial? A colonial-ranch? A year into the blog, I’m pretty sure in understanding that my own house is a mix…but this holiday week I’ve been doing more research into the true academic terminology, if there is such a thing. To start, here’s a story from the National Park Service that lays out how the ranch home developed, and which gives us the clues to telling whether our homes are truly ranches – or not. Some of my key takeaways:
A ranch is defined by its livability, flexibility, and unpretentiousness. It has a low sloping stance and roofline and is designed to bring the outside in.
Yes, it has one story. But not all one-story houses are ranch homes.
Ranch-style, ranch bungalow, ranchette, rambler, California colonial, and even ranch burger — all synonyms for “ranch.” I also know there are further sub-categories: Such as ‘Cinderella ranch’ aka ‘Storybook ranch.’
One last point: I still would like to see the actual data proving that ranch homes were the dominant style throughout the 50s. I think that cape/colonial homes may truly have been their match – especially when you consider that many of these homes might be incorrectly called ranches just because they are on a single story.
How interesting — editors of the Small Homes Guide in 1948 declared that this was the first house they had ever seen “especially designed for television.” Heck yeah there is more…
A new reader – another Pam – wrote recently to tell me about her Royal Barry Wills home north of Boston and to ask me some kitchen questions. Meanwhile, she has turned me on to this amazing designer – whose Cape Cods and colonials were just as important and influential in postwar design history as any modernists. For today’s Sunday reading, here’s a essay by Richard Guy Wilson, which I’ve continued via a link to the Royal Barry Wills design firm, which still operates today:
The most popular architect among the American middle class after World War II employed three names —and it was not Frank Lloyd Wright but Royal Barry Wills. Life magazine in 1946 anointed Wills as creating “the kind of house most Americans want,” because his books sold more than 520,000 copies, and he had designed some 1,100 houses. Earlier, in 1938, Wills had dueled with Wright in a Life magazine contest over houses for the middle class. Wright entered one of his Usonian designs and Wills showed a Cape Cod house. Although the family initially favored Wright, they selected Wills in the end and built his Cape Cod design.12
Houses designed or influenced by Royal Barry Wills were ubiquitous, as Americans devoured his books, discovered his designs in homemaker and housebuilding magazines and newspapers, and either bought his plans or contacted him for a custom design. By the time of his death, in 1962, Wills and his firm were responsible for more than 2,500 houses. Wills was so popular that a writer for the Saturday Evening Post in 1958 observed: “Many a would-be home owner, surveying the infinite variations of Mr. Wills’s Cape Codders in plan books and magazines has concluded that he is the man who somehow-invented-the-design.
Recommended by Courtney, this 2004 L.A. Times article also includes a great timeline of the Asian-Tiki trend – which the Times calls “Tropi-California”:
A century under the palms
Tropi-California décor has evolved from exotic to kitsch to the essence of contemporary casual. The highlights of 100 years of a homegrown style:
1904-19: East Coast emigres find their Victorian parlor wicker (once paired with potted palms in the solarium) to be lightweight and durable enough to use in and out of doors, as the climate of California encouraged.
1920-29: Sica, a thin round vine also known as stick rattan, is introduced into such furniture as casual angular armchairs with built-in magazine slots by companies such as Heywood-Wakefield, below. In Europe, Mies van der Rohe designs modernist tubular metal chairs with wicker seats.
1930-39: Inspired by Filipino craftsmen who bend thick rattan rods into organic shapes, American designers twist the pliable but weather resistant material into fanciful Deco and Streamline shapes. As a decorative accent, rattan, cane and sea grass are often mixed with Philippine mahogany. Ernest Beaumont-Gantt opens Don the Beachcomber, the big kahuna of Tiki restaurants.
1940-48: Rattan is the most prevalent furniture among American servicemen stationed in the Pacific. As imports grow, manufacturers such as Tropical Sun Rattan in Pasadena, above, and Ritts Co. in Los Angeles spring up. Furniture designer Paul Frankl’s pretzel-shaped armchair becomes an icon of the era. Rattan with loud floral upholstery becomes popular for porches and rec rooms across the country.
1949-52: Architect Paul Williams builds a new wing at the Beverly Hills Hotel. The Martinique banana-leaf print wallpaper selected by decorator Don Loper defines the postwar tropical look in Los Angeles. The hotel’s lunch counter, right, looks the same today. In 1952, Danny Ho Fong opens Tropi-Cal in Los Angeles.
1953-58: In the years before Hawaii became the 49th state, the look of Hawaii and Polynesia become popularized in “From Here to Eternity” (1953) and “South Pacific” (1958). Trader Vic’s becomes a national chain, opening an outpost in the Beverly Hilton that still stands. As U.S. manufacturers cut corners, rattan starts to look ratty and is soon surpassed in popularity by plywood and molded fiberglass modern furniture.
1959-65: “Gidget” and its sequel “Gidget Goes Hawaiian” are released and Elvis goes to the islands in “Blue Hawaii,” launching the surf craze in America and the beach movie genre around the world.
1966-70: Woven furniture is reinvented with sleek designs from Scandinavia and Japan. During this era, the often-imitated 1959 hanging egg chair, left, by Nanna and Jorgen Ditzel becomes a symbol of the swinging ’60s.
1971-79: Interest in Art Deco and Victoriana keeps classic rattan and wicker out of dumpsters, but the tropical look falls into dormancy.
1980-89: The sun-soaked style catches a new wave of popularity with set-in-Florida TV shows such as “Miami Vice” and “The Golden Girls.” Prewar rattan classics like fan-arm chairs, below, used on the set of the latter become highly collectible.
1990-95: The Sunset Marquis Hotel and Villas in West Hollywood, above, reinterprets Tropi-California in rooms decorated with floral prints on European furniture. The lounge music revival leads to a new appreciation of midcentury tiki kitsch. Former decorator Joe O’Brien opens the surf-centric Cabana Joe’s in Venice.
1996-99: As Buddhism becomes hip, Asian influences join Moroccan accents in Tropi-California design. Warisan, a Balinese antique emporium and design firm, opens a retail shop on Beverly Boulevard in Los Angeles. Schiffer publishes “Rattan: Tropical Comfort Throughout the House.”
2000-04: Orange County artist Shag mixes Polynesian imagery with midcentury furniture for gallery paintings and commercial illustrations. The tiki torch ceremony becomes must-see TV on “Survivor.” The 50-year-old rattan firm McGuire releases a collection by designer Barbara Barry. Tommy Bahama and Cabana Joe’s become household names. National Geographic licenses its name for tropical furniture by Palecek like the Serengeti chair, above.
“Mamie Pink.” The iconic decorating color of the 50s, arguably. Ubiquitous in fashion as well as 50s bathrooms and kitchens, of course!
The mid-century trend to pink seems to have come directly and irrefutably from Mamie Eisenhower, first lady from 1953 to 1961. Pink was Mamie’s favorite color. She wore a pink gown with 2,000 pink rhinestones to Ike’s inauguration. Ike sent her pink flowers every morning. Her bathroom in Gettysburg was pink down to the cotton balls. She re-decorated the private quarters in the White House in pink. So much so that reporters called it the “Pink Palace.” The color also seems to have been known as “First Lady Pink.” As a result of all this pink-think, there was probably no question that American women (and marketers) would pick up on it. It also was a color trend right in line with the exuberance of the time — and even supportive of the return of women to the home after WWII and their complete remaking of the American domestic landscape.
In fact, my own informal research from scouring marketing materials from the period indicates that pink kitchens and baths arrived solidly in ‘53, reached a total frenzy in 1957, then pretty rapidly started to fade after that, as other trends took hold. A typical adoption curve for a trend like this.
I have an aquamarine kitchen – the decorating gods sided with my husband on this decision. But I really truly wanted pink. I have to admit, a total fixation.
So much so, that: Tomorrow I am starting a very special series: More than 60 pink kitchens, rolled out over the week. A festival of pink pink pink to start the month. So be sure to check back in, to check it out.
Meanwhile: Here’s a nice story about Mamie…Photo of her at right is from the Library of Congress collection:
All About Mamie
By Jan Biles
The Capital-Journal (Topeka, Kansas)
Published Sunday, November 18, 2007
Not much is known about Mamie Doud Eisenhower.
She was a dutiful wife and mother who stood in the background as her husband, Dwight, excelled in his military career during World War II and then led the country from the Oval Office as the 34th president from 1953 to 1961. Read the rest here from the Topeka, KS, Capitol-Journal online.
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