Breaking News: 17 reproduction Vintage Vera scarves at Target on April 28

vintage vera for target

Update: 17 Vintage Vera scarves are now on sale at Target in the store and online. There is no denying it — Vera Neumann is a mid century design icon — and it seems that she is gaining popularity in mainstream culture once again as many corporations have been partnering with The Vera Company to rerelease her patterns on everything from shower curtains to fine china. The latest partnership –The Vera Company has partnered with Target to release a line of spring scarves featuring Vera’s vibrant and lively patterns. The collection will be available in Target stores between April 28, 2013 and June 23, 2013 or while supplies last. There are a total of 17 designs being released in assorted colors and prints that reflect Vera’s signature design aesthetic — 12 of the designs will be available in Targets stores and the other 5 will be available exclusively on Target.com. Scarves will retail for $19.99.

vintage vera neumann



blue-floral-vera-scarf-from-target vera-daisy-scarf-pink-target Vera-scarf-at-target vera-scarf-green-at-targetWhile this is no doubt exciting news in our retro-sphere — remember — Vera was a prolific designer and there are many vintage Vera scarves available on Etsy, Ebay and in thrift stores — many of which are very inexpensively priced, in great condition and made of real silk. I asked the PR person what type of fabric the new scarves available at Target would be made of but the information was not readily available. Still — for someone like myself — who loves to top an outfit with a colorful scarf — both vintage and new reproduction options are fun way to add color to your everyday outfits.

For more information on Vera Neumann — read our comprehensive online guide.

  1. Gloria says:

    Target is doing a nice thing.

    I collect Vera scares and usually pick them up at thrift stores or flea markets for about $1 to $3. I love her designs, especially the bold colors. I even have a set of napkins by Vera. I hope to be able to find a few clothes that designed too.

  2. Nikki says:

    I went to two Targets in my area yesterday and no one at either store knew what I was talking about! The employees saw that they were in stock and refused to look in the stockroom. My friend went to one of the same stores today and they STILL had no idea what was going on!! This is so frustrating, I want to be able to pick from the store options in person!

  3. Mstark says:

    Second on the scarf wearing guide. I have many many vintage scarves – one of my favorite estate sale buys, but never can figure out how to wear them without looking like a. I’m sitting down to a lobster dinner and couldn’t find a bib or b. I’ve just had my hair set and its windy or c. I’m trying to cover a hickey. Ugh. Help!!

    1. N Shirley says:

      For an oblong scarf, fold in half, put around neck holding onto the looped end; put one tail through the loop, give the loop a half twist and slide the other end through the twisted loop. It makes a nice intricate knot that lies flat on your chest and makes others say- how did you DO that?

  4. Jeanne says:

    This is my kind of breaking news! I love (and collect) scarves. New and vintage. They really top off or change-up an outfit. Thanks!

  5. hannah says:

    THANK YOU, PAM! I’m a scarf FREAK. I need to take a trip to the Maine Mall area (dreading it) – but this’ll push me in the right direction. Love the patterns, colors and choices. <3

  6. Sarah g (roundhouse) says:

    Oooooh yay! I just picked up 4 matching Vera napkins at an estate sale this past weekend. Ill have to keep my eyes open next time I head to target!

    Ps to Pam, I sent you an email this weekend with exciting news and photos. Hope you got it, I’m sure you get 10 gazillion emails a day! : )

    1. pam kueber says:

      i got it. i am TOTALLY OVERLOADED and it’s not going to get any better soon. i am eating the elephant one bite at a time. honestly, i cannot keep up. thanks!

  7. Robin, NV says:

    Love the green one with the pink accent rose.

    OK Kate, how about a scarf wearing guide?

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