Update: 17 Vintage Vera scarves are now on sale at Target in the store and online. There is no denying it — Vera Neumann is a mid century design icon — and it seems that she is gaining popularity in mainstream culture once again as many corporations have been partnering with The Vera Company to rerelease her patterns on everything from shower curtains to fine china. The latest partnership –The Vera Company has partnered with Target to release a line of spring scarves featuring Vera’s vibrant and lively patterns. The collection will be available in Target stores between April 28, 2013 and June 23, 2013 or while supplies last. There are a total of 17 designs being released in assorted colors and prints that reflect Vera’s signature design aesthetic — 12 of the designs will be available in Targets stores and the other 5 will be available exclusively on Target.com. Scarves will retail for $19.99.
While this is no doubt exciting news in our retro-sphere — remember — Vera was a prolific designer and there are many vintage Vera scarves available on Etsy, Ebay and in thrift stores — many of which are very inexpensively priced, in great condition and made of real silk. I asked the PR person what type of fabric the new scarves available at Target would be made of but the information was not readily available. Still — for someone like myself — who loves to top an outfit with a colorful scarf — both vintage and new reproduction options are fun way to add color to your everyday outfits.
For more information on Vera Neumann — read our comprehensive online guide.