Update: 17 Vintage Vera scarves are now on sale at Target in the store and online. There is no denying it — Vera Neumann is a mid century design icon — and it seems that she is gaining popularity in mainstream culture once again as many corporations have been partnering with The Vera Company to rerelease her patterns on everything from shower curtains to fine china. The latest partnership –The Vera Company has partnered with Target to release a line of spring scarves featuring Vera’s vibrant and lively patterns. The collection will be available in Target stores between April 28, 2013 and June 23, 2013 or while supplies last. There are a total of 17 designs being released in assorted colors and prints that reflect Vera’s signature design aesthetic — 12 of the designs will be available in Targets stores and the other 5 will be available exclusively on Target.com. Scarves will retail for $19.99.
So know that we’ve given you a complete history of Vera Neumann, what’s new out there in the stores this summer? The big news seems to be the Vintage Vera “Farmer’s Market” collection at Crate & Barrel [no longer available]. You know I love the rich cobalt blue — my 2012 Retro Renovation Color of the Year. The orange, chartreuse and grass green — all lovely, as well. There are more pieces to the collection. A great hostess gift or quick, pretty-cheap-and-cheerful kitchen pick-me-up.
Do you want to know the date of your Vintage Vera tea towel, scarf, towel, or tablecloth? Building on my infatuation with Vintage Vera Neumann textiles, I was recently trawling through The Vera Company blog and discovered an excellent post that shows all the Vera marks starting in 1958. Link: How to date your Vintage Vera linens. (Does not include any tips on my #1 favorite method: Dinner and a movie. tee hee.) Above: Vintage Vera tea towel – ripe summer peaches, $27 from paddieridge on etsy.com.
Vintage Vera love continues (an impromptu series this week). The Metropolitan Museum of Art has a number of Vintage Vera derived items — notecards, umbrellas, totes, mousepads and even a groovy looking watch. Link: Vintage Vera at The Met Store.
More Vintage Vera trifecta today as my research continues to take me down all Vera licensing avenues: You can get a completely matchy matchy kitchen with tablecloth, napkins, placements, towels, potholders — even an apron. If your kitchen colors coordinate — what a perky summer look. Prices aren’t really too bad, either, $25 for the tablecloth, for example. Link: Vintage Vera Sunflower table linens at Dillards.
I’m a little late to the Vintage Vera Neumann party going on over at Anthropologie. I’ve written about the re-introduced Vintage Vera holiday table linens for sale at Macy’s (now discontinued)… and I often feature of-the-day vintage Vera from ebay and etsy… But it seems that Anthropologie also is a retailer of some of the reintroduced vintage designs. Heck yeah there is more →
If these bold, graphic colors work for you, these Vintage Vera table linens on closeout sale at Macy’s look to be a bargain. It also appears that the yummy Vintage Vera holiday linens that I featured last season have been discontinued – so smarty pants to those of you who got while the gettin’ was good. (Rebecca, I’m talkin’ to you. Any other smarties out there?) Link to Imprints on sale: Vintage Vera Imprint table linens at Macy’s.
Update Summer 2010: Discontinued, we think??? Except for the black-and-white Imprints, which is on closeout sale as I type this. Thanks to reader Adam who wrote to let me know that vintage Vera Neumann designs were “rediscovered” a few years ago, and that some of her original designs are now available again at places like Macy’s. Right now, Macy’s has three table linen lines available on their website. At the left: Turning Leaf. Maybe it’s time to think ahead to a Merry Retro – Thanksgiving. Two more styles — both on sale as I write this — after the jump. Heck yeah there is more →
Vintage Vera — Vera Neumann — is just the best. Etsy had a lovely round up of vintage Vera scarves yesterday, one more delicious than the rest. I recently bought one with little houses on it, to wear to my home show appearances for good luck. Scarf above from etsy seller smartvintage.