Update: 17 Vintage Vera scarves are now on sale at Target in the store and online. There is no denying it — Vera Neumann is a mid century design icon — and it seems that she is gaining popularity in mainstream culture once again as many corporations have been partnering with The Vera Company to rerelease her patterns on everything from shower curtains to fine china. The latest partnership –The Vera Company has partnered with Target to release a line of spring scarves featuring Vera’s vibrant and lively patterns. The collection will be available in Target stores between April 28, 2013 and June 23, 2013 or while supplies last. There are a total of 17 designs being released in assorted colors and prints that reflect Vera’s signature design aesthetic — 12 of the designs will be available in Targets stores and the other 5 will be available exclusively on Target.com. Scarves will retail for $19.99.
So know that we’ve given you a complete history of Vera Neumann, what’s new out there in the stores this summer? The big news seems to be the Vintage Vera “Farmer’s Market” collection at Crate & Barrel [no longer available]. You know I love the rich cobalt blue — my 2012 Retro Renovation Color of the Year. The orange, chartreuse and grass green — all lovely, as well. There are more pieces to the collection. A great hostess gift or quick, pretty-cheap-and-cheerful kitchen pick-me-up.
Do you want to know the date of your Vintage Vera tea towel, scarf, towel, or tablecloth? Building on my infatuation with Vintage Vera Neumann textiles, I was recently trawling through The Vera Company blog and discovered an excellent post that shows all the Vera marks starting in 1958. Link: How to date your Vintage Vera linens. (Does not include any tips on my #1 favorite method: Dinner and a movie. tee hee.) Above: Vintage Vera tea towel – ripe summer peaches, $27 from paddieridge on etsy.com.