Beauti-Vue pleated, woven swag lamps – New Old Stock from 1978

vinage pendant swag lampAnother product we discovered at Beauti-Vue — it’s not even on their website: New Old Stock yarn-woven swag lamps from 1978. There is limited supply of these lamps — about 20 each in the “Clairmont” and “Matalinas” colorways and just one “Splendor.”

  • Cost: $99 includes shipping [lower 48 states only]. Contact Beauti-Vue to place your order and get while the getting is good.

These fantastic, throw-back woven swag lamps coordinated with some of Beauti-Vue’s woven wood shades, but instead of wood slats, the lamp shades are constructed with strips of translucent, textured poly-styrene allowing light to pass through them. There were originally four color ways of swag lamps available — Lexington, Matalina, Clairmont and Splendor — but today only a limited amount of three of the four styles remain. 

1970s swag lamp

Stormy was nice enough to lend me a vintage brochure for the lamps so I could read more about them and see the long sold-out fourth color way. For anyone that loves the look of Beauti-Vue’s retro woven wood shades, but doesn’t have a place in their home for them, these pleated woven swag lamps are a perfect opportunity to own a piece of Beauti-Vue history. Yes, Pam and I each snapped them up — she bought one — I bought two!

Easy to order, the swag lamps are quite sizable at 12.5″ inches in diameter by 18″ inches tall and come fitted with a two-prong plug. Precautionary Pam reminds: Even if lighting or appliances come New Old Stock, it is advisable to get the wiring checked out by a properly licensed professional to ensure it’s still safe to use and if not, to get it rewired.

1970s swag lampThey are so minty fresh that they are still packed in their original boxes, padded with bits of newspaper from 1978 — Pam thinks the newspaper is the Milwaukee-Sentinel. She was actually at Marquette University in 1978, studying journalism, and recalls that the Sentinel was printed on salmon-colored paper. That’s what’s in the box! Opening of the boxes is like cracking open another time capsule — fun to see what was in the news then.

Oh, she even likes the box. The box was custom-designed for the swag lamps. It’s old-skool corrugated cardboard. Everything about Beauti-Vue is So. Cool.

1970s swag lamp1970s swag lamp

Buying one of these swag lamps:

Beauti-Vue has quite a few of the yellow Clairmont and blue Matalina color ways remaining, one of the beige and black Splendor lamps and has long since sold out of the Lexington color way.

Again:

  • Cost for any of the designs is $99, this price includes shipping into the lower 48 states.
  • Contact Beauti-Vue for instructions on placing your order.
  • These products are not on the Beauti-Vue website — we discovered them in our reporting. The only photos are here. Tell them Retro Renovation sent you!

Clairmont: About 20 left

1970s swag lampvintage swag lamp woven retrovintage swag lamp woven retro

The “Clairmont” color way is the most colorful option of the bunch, which is probably why Pam and I were instantly drawn to it. A mix of yellow, gold, green and orange yarns combined with Amber Poly-Styrene slats makes for a bright and happy pendant lamp. 

1970s swag lampI bought two of the Clairmont color way for myself to use in the future when I finish my basement, possibly in my future tiki lounge or even as hanging bedside lamps in a guest room. Pam is the proud owner of a Clairmont lamp now too, since she instructed me not to leave Beauti-Vue without grabbing one for her.

vintage swag lamp woven retroGosh they are lovely! Kristin estimated that there were at least 20 of this colorway in stock.

vintage swag lamp woven retro vintage swag lamp woven retro

Matalina: About 20 left

1970s swag lamp vintage swag lamp woven retro vintage swag lamp woven retroIf you’re into cooler colors, then “Matalina” — a blend of vivid blue, white and light beige yarns and crystal clear styrene slats — may be just the lamp for you. Kristin Grumbeck, sales and customer service manager at Beauti-Vue, estimated that there were at least 20 of this colorway left in stock.

1970s swag lamp

Splendor: Just one left

1970s swag lampvintage swag lamp woven retroThe “Splendor” colorway is made up of gold, black and brown yarns on amber poly-styrene slats. The photo shown above is of Beauti-Vue’s last remaining Splendor swag lamp.

1970s swag lamp

Lexington: None left

1970s swag lamp“Lexington” was sold out a long time ago. This must have been the company’s most popular color combination, most likely because its neutral color scheme easily meshed with a variety of decors. Still, it is nice to be able to see the fourth color in the series, don’t you think?

We know these aren’t midcentury modern.
But don’t you think they’re cool?
Who’s buying one — and what design/colorway did you snap up?

Read all of our stories about Beauti-Vue’s NOS products

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Comments

  1. Robin, NV says

    OMG, get outta town! You guys are killing me with this stuff. I only have one spot that works with swag lamps and it’s already occupied by my spaghetti lamp. But I want one of these so bad! I was instantly drawn to the Matalina. Sigh.

  2. romaine says

    I just ordered one each of the catalina and matilina. The very nice woman that took my order said those were the only two available. I am very excited – Thanks for the tip!

    • pam kueber says

      Romaine: Our story at this moment is correct. I just talked to Joy. This morning they start with:

      – About 20 Clairmonts (you call this Catalina, incorrectly)
      – About 20 Matalinas
      – Just one Splendor

  3. Ed says

    Maybe not “Mid Century”, but definitely “Retro”. Love the translucent patterned plastic, just has that time-capsule feel to it.

  4. Rebecca - Madison WI says

    Great find. I just ordered the blue one. He said I may have it as soon as Wednesday. Can’t wait! Thanks Pam and Kate!!

  5. Blondie7 says

    The Beauti-Vue pleated and woven swag lamps are beautiful Pam, and Kate! No, they are not mid-century, but superb decor design is all about mixing & matching.

    After all, Dot & Bo does a lot of mixing, and matching. Plus, some of their lighting/chandeliers are a range of mid-century to the late 1970s style.

    Blondie7

    • pam kueber says

      Yes, my view on restoring a midcentury home:

      Anything affixed and expensive –> wise to harken to the original architecture.

      Anything cosmetic / decorative / not-affixed –> make your own party.

  6. Carolyn says

    I’m thinking these don’t look like much during the day but lit up at night – wow!
    And now I’m kinda peeved we donated our glass globe pendants. I’m not seeing them at sales/stores to collect them either. Hmph!

  7. says

    Oh my goodness! I kind of really want a Matalina but at the same time I think it’s super tacky. Then I think it’s super good. What to do! 😛 I love funky lamps and a piece of vintage history would be way cool to have.

  8. Neil says

    Here in San Francisco, at least, $99 is the top retail price for an original one of these in excellent condition (this style of swag is actually not that poopuler with the retro-purchasing tech crowd). So, being that it’s brand new, that’s a good price.
    Neil

  9. Ryan says

    Just ordered my “Clairmont” swag lamp! (There should only be three left now in this color.) Ordering was very simple over the phone and the Beauti-Vue rep was very nice and helpful. She’s sending me photos of other sample fabrics I’m interested in.

    Thanks for posting this great find. As the retro-renovator of a 1977 house, it’s not often I see things THIS period-specific. Keep the groovy ’70s love coming, please! I may have them make me a Roman shade in the matching Clairmont Walnut fabric. So exciting!

    • pam kueber says

      Yay! Isn’t that newspaper just the cherry on the sundae!

      I even loved the cardboard box. It’s … like … better quality cardboard than today. All corrugated! Too much fun!

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