This page explains how I make money on my blog. There actually are FTC guidelines for bloggers, and you can bet I aim to meet — even exceed — those guidelines.
Following is an explanation of income to the blog and how I deal with various issues:
- Midcentury Marketplace Ads: The second way I make money is with the Midcentury Marketplace advertisements in the far right-hand column of the blog. I sell these directly to advertisers. In general, I accept ads only for products and services that are relevant to homeowners remodeling or decorating their midcentury homes — I want these ads to be a “win win win” — a win for readers who are looking for relevant products, a win for advertisers with relevant products to sell, and a win for me so that I can make a living and continue to blog. I do not promise editorial coverage to these advertisers. When and if I do write something significant about their products while they are an active advertiser, I may note a Disclosure: at the end of the story so that it is clear that the story was not sort of quid pro quo.
- Ebay Carousels, Links and Ads — I am a member of the Ebay Affiliate Network. When you click on a product in one of my ebay carousels, or on other links to ebay posted in various spots on my blog, ebay follows you with a “cookie” and if you end up buying something, I receive a commission.
- Amazon Links, Ads and A-Store — Similar to the Ebay situation described above, I am a member of the Amazon Associate Network and receive a commission if you buy anything from Amazon via a link on my blog.
- Other Ads and/or Affiliate Programs — If it looks like an ad, all design-y like, I’m likely an affiliate and earn a spiff, or earn money directly for the placement. If I am an affiliate and mention the company or one of its products in a story with a live link, I will note this with the parenthetical (*affiliate link) next to the text.
- I do not sell text links.
- I am open to the idea of “sponsored posts,” and have done one so far. When I run a sponsored post, I seek to make it conspicuously clear that these are sponsored, that is: paid for. As per Google’s rules, all outbound links are no-follows.
- In general: I don’t want my editorial coverage to be affected by advertising…
- …and I believe in, and strive for, transparency when it comes to calling out financial relationships where they may occur.
- I seek to comply with FTC guidelines requiring “conspicuous” disclosure of any direct payments or in-kind payments (products supplied) by companies or vendors seeking to promote their products. If I end up doing a review of a product supplied from a company or individual vendor (yes, I’ve received samples), I note these with a Disclosure: in the story. My general policy is to not take any free products for review unless they are relevant to readers, and I do not promise a story even if a sample/product is sent.
- Similarly I am occasionally invited on media trips to review new products. I may accept these if I think they are relevant to my readers. No coverage is promised in return. If I end up doing a review, I usually note that the trip has been paid for by the inviting company with a Disclosure: right in the story where they occur.