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Home / What to Collect

The once and future ranch

Pam Kueber - Updated: December 12, 2014

Retro Renovation stopped publishing in 2021; these stories remain for historical information, as potential continued resources, and for archival purposes.

For this Sunday’s Inspiration, this excellent article on the modest middle class ranch home and the growing interest in preserving it. Hey, I think the sentiment also goes for the capes, colonials and split levels of the era, which also shared the unpretentious, egalitarian ethic of the ranch. A long read, but well worth it, in terms of better understanding the “back story” of our mutual obsession with the postwar period!

The once and future ranch:
The postwar icon is wooing a new generation. Yes, your folks’ house is cool again.

By Scott Timberg Times Staff Writer October 20, 2005

ITS low-slung frame sprawled across plains and valleys of a more open landscape. The single-story footprint didn’t boast, or point skyward like the self-assured colonial or Victorian. It offered a comfortable relationship with the climate and surrounding flora, and a democratic, open floor plan; it didn’t section off areas into servants quarters or announce visitors in grand foyers. It was modern without being Space Age, modest without being plain, evoking history without being mere nostalgia. If a style of residential architecture can symbolize an era, the ranch house became the iconic American home in the period from roughly 1945 to 1970: By some estimates, 70% of American homes built in the 25 years after World War II were ranch houses. Read the rest here.

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What to Collect

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