Exclusive: 22-page Beauti-Vue catalog of 1970s woven wood roman shades and blinds

retro woven wood blinds 1970sbeauti-vue-logoHow were wood and yarn woven wood window shades and blinds designed in the 1970s and 1980s? Continuing our coverage of all the New Old Stock retro woven woods still available from Beauti-Vue, here’s an exclusive scan of one of the company’s vintage catalogs that will give interested buyers a whole lot of ideas. Prepare your eyeballs: These shades demand decorators who are not afraid of bold pattern and color — and know how to use it!

retro woven wood blinds 1970s
Victor Grumbeck’s living room.

Joy (Stormy’s sister) was nice enough to show me one of Beauti-Vue’s vintage catalogs, which was filled with fabulous photos of their retro woven wood window treatments.

Note: You can view the entire catalog in the slideshow at the end of this post. 

Adding to the historical interest: Many of the photos in the catalog were taken of actual rooms from Grumbeck family member’s homes. I think Joy, Kristin and Stormy all enjoyed paging through the catalog and reminiscing about the decor featuring their woven wood shades.

retro woven wood blinds 1970s
John Grumbeck’s family room.
retro woven wood blinds 1970s
Joy Grumbeck’s childhood bedroom, which she remembers absolutely LOVING and said it was a hit with all her friends, too!
retro woven wood blinds 1970s
John Grumbeck’s master bedroom.

Most of the other room shots in the catalog were taken in furniture stores. Stormy says Beauti-Vue would give the furniture store a sample window treatment to use in their floor display as long as Beauti-Vue could come in and photograph the display for their woven woods catalog.

retro woven wood blinds 1970s

Stormy remembers being slightly upset about the photo above — taken in one such local furniture store. He pointed out that not only to the ceiling panels run diagonally to what would be an outside wall, but also that each window pane had a different, unrelated nature scene in it. “Who would believe this was a real living room?” he remarked.

retro woven wood blinds 1970s

The woven wood draperies above — which had their own special traverse rods — are no longer available. The rods are no longer available to craft this design.retro woven wood blinds 1970s

retro woven wood blinds
“Navajo” design, still available today

It looks to me like they might still have some of the woven pattern available from that living room shot above — which might possibly be their Navajo style, one of their more popular patterns back in the day according to Stormy.

retro woven wood blinds 1970sAnd, Beauti-Vue has discontinued production of their cafe style curtains — as well as the awning style valances — as show above.

retro woven wood blinds 1970sThe company does still offer both Roman shades and roller shades made from their woven woods, which can be personalized with a variety of edging styles — like the scalloped shade above — and trims.

retro scalloped blinds

I believe that most of these scallop styles can still be produced, but be sure to check with Beauti-Vue to verify the style you like is still available. Beauti-Vue also has a huge stockpile of retro trims — which we will feature in an upcoming story — that can be used with their retro woven woods.

retro woven wood blinds 1970s

Also still available — retro woven wood folding doors similar to the vintage catalog photo above, which we will profile in another upcoming story.

Pam has spotted retro woven shades in the wild during her years of estate sales. Here are two stories where some photos are shown:

Mega thanks to Stormy, Joy, Kristin, and everyone at the Beauti-Vue Products Corporation for their patient, welcoming and kind help with this story and all of the stories in our series!

Link love:

Read all of our stories about Beauti-Vue’s NOS products

Tips to view slide show: Click on first image… it will double in size on screen … click anywhere to move forward and look for previous and next buttons within photo to move back or forth… you can start or stop at any image:

  1. Scott says:

    Anyone who completely turns their nose up at 1970s décor needs to study these photos. Sure, I don’t love all of it but there were some still some amazing things going on including some breathtaking lamps and light fixtures. These NOS Beauti-Vue shades and the vintage catalog are fun to see. The sofa and lamp in the room with the hysterical random scenery are especially wonderful.

  2. Neil says:

    You’re so right, the blue one is divoon, as Jayne Mansfield would say; in fact, her personal curves and angles is all that’s missing to complete the picture.

  3. Debbie in Portland says:

    Oh, those browns and greens and yellows, my mother would’ve been delighted with so many of these color schemes. I’m not a fan of 70’s decor—I didn’t even care for it while I was surrounded by it as a teenager!—but this catalog was a really fun little blast from the past. I love that I never know what’s going to pop up next on this website. 🙂

  4. Jennifer Williams says:

    I agree a great find and thanks for sharing. I have to ask – how does the company suggest they be cleaned?

  5. Marie says:

    When I was in high school I had pattern 453 woven wood roman shades w/scallop valance in my bedroom… Loved them… Good to know they’re still available!!???? great article and quite a groovy home!

  6. Joe Felice says:

    Definitely not my cup of tea, but I do recall they were all the rage from the late ’60s through the early ’80s.

  7. Eujenia says:

    I’m so bummed about them no longer producing the awning valance and cafe curtains! They’d be perfect for my dining room. I’ll have to save up for the duo-fold shade option. I’m loving this find and the series of posts! Thank you!

  8. Robin says:

    I had to laugh when I read your comment!! I instantly fell in love with the same items, the couch especially the back cushion & that swag light is to die for!!! I took a screenshot for future reference even! I found this page while googling these macrame blinds….I found one at a thrift store and some of the wooden slats are missing..looking to see if it’s possible to remove them all.

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