N

New Formica 100th Anniversary book — “Formica Forever” — is out

formica bookIt’s Formica’s 100th anniversary this year. In January, we saw the anniversary design collection. Now, the purty looking book is out. It promises “more than 400 images — including advertisements, logos and product swatches organized by color. It’s modeled after a Formica® laminate swatch book from the 1960s, features three historical essays, and comes in an easy-to-read size. It looks like the book can be pre-ordered on Amazon for delivery Sept. 30:

Following is Formica’s news release about the book:

Formica Group, the inventor of laminate, celebrates 100 years of global design with Formica Forever, a commemorative book that captures the company’s 100-year evolution through cultural shifts, economic uncertainties, trend exploration and global growth.

“The Formica® brand has touched every aspect of our lives each and every day, surfacing millions of spaces in which we gather, work, learn, heal, shop, eat and play,” noted Mark Adamson, former CEO of Formica Group and current CEO of Fletcher Building, parent company to Formica Group. “Many people have grown up with the Formica® brand, and this book encapsulates the company’s influence in interior design as well as its struggles and perseverance to remain a viable business through changing ownership, global expansion and the changing landscape of the surfacing market.”

Designed by Abbott Miller, a partner in the renowned international design consultancy Pentagram, the 408-page, 6.5″ x 9.5″ book contains more than 400 images and is modeled after a Formica® brand laminate swatch book from the 1960s. “We didn’t want a cumbersome coffee-table book; we wanted to create something celebratory rather than grandiose, authoritative but also lively,” Miller said. The book is published in collaboration with Metropolis Books and will be available in early August at bookstores worldwide as well as online.

Formica Forever features:

  • 100 years of worldwide visual assets, including advertisements, logos and product swatches organized by color
  • Three essays in which notable authors lend perspective to the various Formica Group storylines that have unfolded over the course of the last century, including:
    • Global Business Expansion (authored by Phil Patton)
    • Modernist Design Legacy (authored by Alexandra Lange)
    • Cultural Impact (authored by Peter York)
  • Literary excerpts referencing the Formica® brand, which demonstrate both its importance in pop culture as well as the challenges faced by Formica Group to diligently protect the brand
  • An appendix featuring six color-coded translations:  French, Spanish, Finnish, Thai and Simplified and Traditional Mandarin

Formica Forever authors:

  • Phil Patton (Growing Global: A Century of the Formica® Brand and Business) is a design journalist, curator and author. His books include Open Road:  A Celebration of The American Highway; Made in USA: The Secret Histories of the Things that Made America; Bug, a cultural history of the Volkswagen Beetle; and Dreamland, the culture of experimental aircraft. Patton writes regularly about automobile design for The New York Times and has served as a curator for museum exhibitions focusing on automobiles.
  • Alexandra Lange (The Glamour of Utility: Formica® Laminate, Design and Luxury) is an architecture and design critic and author of Writing about Architecture: Mastering the Language of Buildings and Cities. Her work has appeared in The Architect’s Newspaper, Architectural Record, Dwell, Metropolis, Print, New York Magazine and The New York Times. She teaches architecture criticism at New York University and the School of Visual Arts.
  • Peter York (Toward a Wipe-Clean World: Formica® Brand in Context) is a British management consultant, author and broadcaster most famous for co-authoring Harpers & Queen’s The Official Sloane Ranger Handbook with Ann Barr. He also is a columnist for The Independent on SundayGQ and Management Today, and associate of Editorial Intelligence.

In addition to creating the book, Pentagram’s Miller and partners Michael Bierut and Daniel Weil collaborated on the anniversary brand elements, the Formica® Laminate Anniversary Collection and the anniversary display concept.

CategoriesCountertops
  1. Andy A says:

    We considered installing granite in our 1962 contemporary–but decided to wait instead. Now, we’re glad we did. I’m tired of granite in kitchens at this point, it’s no longer special or unique, it’s common. Soon, people will tire of it and move on to something newer! bigger! better! more expensive!

    The original white formica in our house is in great shape, a testimony to how durable it can be. Plus, it has a clean look, maintains the spaciousness of the kitchen, and best of all–it’s original to the house. It’s been there for over 50 years of meals, parties, celebrations, and hopefully will still be there for many more to come.

    Granite would not “fit” our house–formica does, and original only happens once.

  2. pam kueber says:

    ‘newer, bigger, better, more expensive’ apparently now is super large slabs o’ marble. impractical, too!

  3. Joe Felice says:

    I hope you’re not right, Pam, about the marble! It is so impractical as a horizontal surface. But people are starting to (finally) tire of granite & stainless, just as predicted. So the question then does become “Now what?” Without crystal balls, it’s hard for us to tell, but I think soon, granite & stainless will be relegated to the dustbin of history, and people 20 years from now will be asking “What, on earth, were those people thinking?” And then they’ll be rushing to remodel their kitchens and baths, and the appliance manufacturers and the counter top installers will be making a killing. Which, in the end, is what it’s really all about in our capital (greed)-driven system. I happen to think that this is one of the reasons many of us appreciate the timeless beauty and design of MCM homes and decor.

Leave a Reply

Commenting: Information

All comments are moderated, generally within 24 hours. By using this website you are agreeing to the site's >> Terms of Service, << which include commenting policies, and our >> Privacy Notice. << Before participating, read them in full.

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.