If you were a successful Electrolux salesman back in the day, you received lots of prizes when you met sales goals. Here’s one of my favorites: A special front door knocker engraved, “Home of a Successful Electrolux Family.” I picked this up a while back at the estate sale of a superstar Electrolux salesman — the basement was like a department store of unused, unopened Electrolux sales prizes.
I have been sorting through my collections lately, trying to figure whether to let some stuff go. I’ll have a hard time letting this go. I feel like it’s part of the industrial history of my region. This prize was mailed to the salesman when he lived in nearby Springfield, Mass. Later he moved to Pittsfield, which is the town next to mine and where the estate sale was held.
I would put this door knocker up, but I have paned windows on my front door.
I also have a photo of the salesman and his wife receiving what surely was their biggest prize ever: A new Volkswagen Beetle. I also have a cartoon-like poster depicting an Electrolux convention at the Waldorf-Astoria in New York City. I’ll see if I can get that on the scanner some time soon.