&

“Stylistic signpost” — Uncovering the midcentury modern furniture inside Winterthur

“Behind the scenes, Winterthur was a little less Downton Abbey and a little more Mad Men….”

midcentury modern at winterthur
Unity by Design: Midcentury Modernism at Winterthur, 2019 Gallery views.  Photo courtesy Winterthur

What does Midcentury Modern furniture have to do with the Winterthur Museum, famous for its collection of American decorative arts created between 1640 and 1860? The answer is explored in a new exhibit, Unity by Design: Midcentury Modernism at Winterthur, on display at Winterthur through July 28. Thanks to reader Susan for this tip!

Video: Documenting the midcentury furniture chosen for offices and public spaces at Winterthur

The answer, in short: After founder H.F. DuPont opened his family home as a museum in 1951, the museum needed to furnish offices and presentation spaces. In line with the times, its leaders chose the most stylish au-courant furniture throughout — Saarinens and Knolls and Eames and Bertoias — chairs and desks and credenzas and tables by the dozens. 

For many decades since, the history and importance of this furniture faded into the everyday woodwork and workings of the museum, largely ignored. But fast forward to today, and Winterthur master’s degree student Carrie Greif has captured the story. For her master’s thesis, she went into every space at Winterthur to document every piece of midcentury modern furniture remaining. The exhibit brings her work to life.

midcentury modern library at winterthur 1967
The library inside Winterthur, impeccably decorated with midcentury modern furniture classics, circa 1967. Photo courtesy of Winterthur.

Midcentury modern a “stylistic signpost” for a new museum 

A scholar of “material culture,” Greif also sought to explain the seeming mis-match between the mid-20th Century furniture designs chosen to furnish Winterthur’s offices and the 17th-19th Century design focus of the museum itself. That is: Why did the new museum choose space age chairs and desks for its staff and visitors instead of … Windsor chairs and other early American designs that the museum is famous for?

In an accompanying video lecture, Greif makes the case:

The style brought a notion of appropriateness and professionalization within an emerging field and institution…. The use of midcentury modernism acted as a stylistic signpost that what was being collected and studied at Winterthur was substantial and relevant. It unified Winterthur with the prominent contemporary industries of its time.  — Carrie Greif 

Even Mr. Dupont himself approved!

I love geeking out with a master’s degree thesis that explores and all-new angle on midcentury design. And this one is interesting not only for the Winterthur connection but also because Greif’s work is a great reminder/primer of how midcentury modern furniture became popularized in American. Official launch date: 1940, I learned from the video. I also loved learning more about Florence Knoll and how women were not typically given the plum job of designing chairs. Hence, we have Florence Knoll-designed desks and credenzas!

Winterthur’s first gallery exhibit on midcentury modern furniture 

Winterthur’s news release: 

Unity by Design exhibit explores the style’s broad influence on American design, even at Winterthur

Winterthur, DE — Winterthur Museum, Garden & Library has a secret: Scattered throughout its lounges, libraries, laboratories, and offices are stashes of modern furniture that have as much of a story to tell about American design as the early American furniture the museum is famous for. See it now through July 28, 2019 in Unity by Design: Midcentury Modernism at Winterthur.

Unity by Design takes a look at midcentury modern furniture in order to better understand it as an extension of Winterthur’s collection and mission―to explore what it means when traditional meets modern. Midcentury modernism refers to the post‒World War II design movement that sprung from a desire for a new way of living. The mission was to depart from the past in order to foster a better-lived experience for the future. Although Henry Francis du Pont’s desire to promote and preserve American antiques may seem to be at odds with the aesthetic, his interest in style and design was broad reaching and he was as enamored of the new American style as anyone.

More than 170 pieces of midcentury modern furniture are still in use at Winterthur.

Some might be surprised to learn that behind the scenes Winterthur was a little less Downton Abbey and a little more Mad Men. When du Pont opened Winterthur Museum in 1951, his intention was to expand the interest in, and interpretation of, early American decorative arts. His uncompromising attention to detail enabled him to build one of the most important collections of early Americana in the world. Yet over 18 years he worked with architects and designers on the construction of several auxiliary buildings on the estate: an office wing and auditorium, a research library, conservation labs, and a visitor pavilion where the interior design presented a radically different look. From fixtures to furnishings, each of these spaces was designed in the midcentury modern style. Those furnishings―more than 170 pieces―are still in use at Winterthur. 
“For many years the mid-century buildings and furnishings at Winterthur were not understood, often moved to storage buildings, and considered an anomaly. People sometimes commented that H. F. du Pont would have hated this stuff.  As Unity by Design reveals, he not only appreciated it, but helped pay for it,” said Jeff Groff, estate historian at Winterthur.

The exhibit displays pieces by famous midcentury designers Ray and Charles Eames, Florence and Hans Knoll, and Eero Saarinen—masters who crafted objects that carried the midcentury modern message to American consumers through simplicity of form, honest use of industrial materials, and a union of art and technology. Their designs for Knoll Associates and the Herman Miller Furniture Company set a new standard for modern living. It was the design choice for corporations, businesses, and homes.

Curated by Carrie Greif, scholar of American Material Culture

Unity by Design was curated by Carrie Greif, who will graduate from the Winterthur Program in American Material Culture in May 2019, as part of her graduate thesis work. In addition to creating this exhibit, Greif catalogued the midcentury modern furniture on the Winterthur estate.

Visitors to Unity by Design are encouraged to explore the philosophy, construction, and branding of midcentury modern furniture by taking a seat and browsing catalogues that were available to consumers in the 1950s and 1960s, and by exploring photographs of Winterthur spaces furnished in midcentury style and sketches by the famous designers themselves. Unity by Design: Midcentury Modernism at Winterthur is on display through July 28, 2019, in the Society of Winterthur Fellows Gallery.

modernism at winterthur
Unity by Design: Midcentury Modernism at Winterthur, 2019 Gallery views

Spotlighting Saarinen, Bertoia, Eames and Knoll pieces 

Above: A vignette draws a line connecting a common chair from the colonial era with chairs mass-produced after WWII era. Winterthur’s fellowship programs focuses on “material culture”. Hence, Greif’s analysis also looks at materials, production techniques and the like — the technological advancements that made the radical new midcentury modern designs possible. Provided by Winterthur: 

  • Wall of Chairs — A sack-back Windsor armchair from Providence, Rhode Island (painted wood) shows how an object of quintessential colonial style resulted from technology suited to low-cost, high-volume production in a way that preceded the mass-production methods used to manufacture midcentury modern furniture.

  • Saarinen Executive Armchair model 72 — Beside it stands a Saarinen Executive Armchair (black) model 72, designed by Eero Saarinen from 1948 to 1958 and manufactured by Knoll Associates, Inc. from 1950 onward. It includes laminated maple legs, walnut face veneer, oil finish, and nylon button glides. It features a fiber-reinforced plastic shell that provides proper back support while allowing the individual to sit fully back in the chair. It was an immediate commercial success and led to large-scale orders, establishing Knoll as a major contract furniture company. The chair is still widely produced today.

    The Saarinen Model 72 Executive Chair (blue) designed by Eero Saarinen from 1948 to 1958 was manufactured by Knoll Associates, Inc., 1950 onward. It incorporates a molded plastic shell and plywood seat, foam-rubber upholstery, and tubular stainless-steel legs with polished-chrome finish.

  • Above them (left to right) are a Bertoia Small Diamond Chair (red) designed by Harry Bertoia in 1952 and made by Knoll Associates, Inc. from 1953 onward. It is manufactured of steel wire, steel rod, polished chrome, latex, and woven polyester wool blend upholstery. Bertoia claimed that his iconic diamond chairs were “made out of air.” Considering himself to be an artist and sculptor rather than a furniture designer, Bertoia worked primarily in metal. To create the floating appearance of this chair, he welded a web out of steel, revolutionizing notions of comfort and the many ways a body can sit.

  • The molded-birch plywood Lounge Chair Eames LCM Metal Side Chair designed by Ray and Charles Eames in 1940s was manufactured by Herman Miller Furniture Company from fall 1946 onward. Floating planes and graceful curves are quintessential elements of midcentury modernism. Two planes of “floating” molded plywood connected by a thin yet strong steel spine. The slightly curved seat and back reflect a design sensibility cultivated by Ray and Charles Eames during more than five years of experimentation with the capacities of molded plywood.

    eames shell chairs
    Unity by Design: Midcentury Modernism at Winterthur, 2019 Gallery views
  • Corner with Shell Chairs: The Herman Miller Shell Chair, designed by Ray and Charles Eames in 1939, was manufactured by Herman Miller Furniture Company from 1950 onward. The molded-fiberglass bodies of these chairs were developed with the Zenith Plastic Company to make radar domes. Zenith employed the latest tooling technology, including hydraulic dies previously incorporated in boat building. The chair was available with six different bases, including wooden legs, metal rod legs, a wire strut base made from cast aluminum, a pedestal base, a swivel style, and a rocker version. The shell chair became an Eames icon and could be found in schools, restaurants, airports, museums, and other public spaces all over the world.

Herbert Matter ad for Knoll Furniture
Unity by Design: Midcentury Modernism at Winterthur, 2019 Gallery views. Photo courtesy Winterthur.

And:

    • Fish advertisement for Knoll by Herbert Matter — Eye-catching advertisements were essential to the Knoll Associates brand. Artist Herbert Matter began producing memorable ads for the company in the 1950s, finding inspiration in the shapes and hues of their sculptural furniture and abstracting them into compelling graphic forms. This ad ran in the New York Philharmonic Program.

midcentury modern at winterthur
Unity by Design: Midcentury Modernism at Winterthur, 2019 Gallery views. Photo courtesy Winterthur.
  • Credenza and desk designed by Florence Knoll — This credenza, designed by Florence Knoll in 1952 and Manufactured by Knoll Associates, Inc. incorporates a walnut-pattern plastic laminate, walnut veneer, lacquer, fiberglass, leather, metal. The desk was designed by Florence Knoll after 1941 and manufactured by Knoll Associates, Inc. after 1946. It features a walnut-veneer lumber core, chrome-finished steel, and cream-color laminate.

About Winterthur: 

Winterthur—known worldwide for its preeminent collection of American decorative arts, naturalistic gardens, and research library for the study of American art and material culture—offers a variety of tours, exhibitions, programs, and activities throughout the year. General admission includes a tour of some of the most notable spaces in Henry Francis du Pont’s former home as well as access to the Winterthur Garden and Galleries, special exhibitions, a narrated tram tour (weather permitting), the Campbell Collection of Soup Tureens, and the Enchanted Woods children’s garden.

Winterthur, located on Route 52, six miles northwest of Wilmington, Delaware, and five miles south of U.S. Route 1, is closed on Mondays (except during Yuletide), Thanksgiving, and Christmas Day. Museum hours are 10 am–5 pm, Tuesday–Sunday. $20 for adults; $18 for students and seniors; $6 for ages 2–11. Winterthur is committed to accessible programming for all. For information, including special services, call 800.448.3883, 302.888.4600, or TTY 302.888.4907, or visit winterthur.org.

Nicely done, Carrie Greif! And thank you, Winterthur, for all the materials and photos! 

Repeating the link love:

And, are you road-tripping this summer? I haven’t updated it recently, but even still, check out our mega research:

  1. Jay says:

    AKK ! Had no idea this exhibit was being held. Just drove past the museum Monday. I have a split personality, 1/2 loves the very stuff exhibited in the Winterthur rooms and the other 1/2 loves mid century. No surprise though, because being a newly minted 50s museum with growing staff it stood to reason modern office furniture of the era would be purchased. So many young post war doctors furnished their offices likewise. The mid century furniture is now taking on historical importance and nice to see that Winterthur still has theirs. Thanks for sharing.

  2. Jane Mackintosh says:

    Love this story…
    But I’m a nit-picker: this sentence doesn’t make sense:
    “The style brought a notion of appropriateness and professionalization within and emerging field and institution…. ”
    Is there a typo, or a word missing?
    Thanks.
    Jane

  3. Stephanie says:

    Thank you for sharing. I work in a beautiful, new 43,000 square foot public library in New Castle, DE, not far from Winterthur so I am surprised we have not yet seen exhibition information posted yet as we normally are a site for advertising museum programs and cultural events. I will be sure to advise our patrons about this interesting exhibit. I can’t wait to see it myself!

  4. carolyn says:

    I was pleasantly surprised when my daughter and I attended “Art in Bloom” in April ’19 at the Milwaukee Art Museum where MCM was one of the first displays when we entered. Granted, Brooks Stevens and Evinrude were WI-based companies but there was a bunch of stuff that showcased “everyday” items for the home and office. Summer is a good time to see just what our museums have to offer because they’re not just paintings and sculptures. All of you who have been with the MCM/m appreciation movement should be proud and happy to see how far you’ve come. If only we could get certain cable shows/magazines onboard…

Leave a Reply

Commenting: Information

All comments are moderated, generally within 24 hours. By using this website you are agreeing to the site's >> Terms of Service, << which include commenting policies, and our >> Privacy Notice. << Before participating, read them in full.

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.