There will be 23 powder-coated colors, which appear to be quite contemporary. Look at their hardware — and at the other material on their website — and it appears that their audience is today’s luxe kitchen buyer — not retro renovators in the sense that I address. To be sure, Viking Range is a high-end product. This company also has refrigerators and cooktops, and now, a complete kitchen solution. Interestingly — just like Hotpoint and GE back in the day.
It’s clear that with these new St. Charles’, we are talking mucho dinero. In their marketing, they point to the Mies van der Rohe Farnsworth House (below) and its use of St. Charles steel cabinets. Cool kitchen.
All this said….I think this is really exciting news. And, I think that this is REALLY GOING TO BLOW THE ROOF OFF of the appreciation for vintage steel kitchen cabinets from the postwar era. Stock up.
Update 2012: Viking sold this company to St. Charles of New York.