Big news — St. Charles cabinets are being resurrected — with big bucks marketing, too
Mid Mod Pam on Dec 21 2007 at 2:27 pm | Filed under: kitchen, steel kitchen cabinets
Big news in retroland: The Viking Range company has purchased the St. Charles name and plans to introduce a whole new line of steel kitchen cabinets as early as February.
There will be 23 powder-coated colors, which appear to be quite contemporary. Look at their hardware — and at the other material on their website — and it appears that their audience is today’s luxe kitchen buyer — not retro renovators in the sense that I address. To be sure, Viking Range is a high-end product. This company also has refrigerators and cooktops, and now, a complete kitchen solution. Interestingly — just like Hotpoint and GE back in the day.
It’s clear that with these new St. Charles’, we are talking mucho dinero. In their marketing, they point to the Mies van der Rohe Farnsworth House (below) and its use of St. Charles steel cabinets. Cool kitchen.
All this said….I think this is really exciting news. And, I think that this is REALLY GOING TO BLOW THE ROOF OFF of the appreciation for vintage steel kitchen cabinets from the postwar era. Stock up.
See my other St. Charles kitchen posts, circa 1948 and 1957. And don’t forget to check the Forum for cabinets for sale across the country.
2 Responses to “Big news — St. Charles cabinets are being resurrected — with big bucks marketing, too”
Leave a Reply
You must be logged in to post a comment.
They have a sign up to get their brochure and more information. I have been looking for a small cabinet to go by my stove for ten years. (Yikes! has it really been that long?) I think I will look in to have a coordinating cabinet made for that spot in the kitchen.
[...] you are wealthy enough and have the desire — here’s another alternative to the new St. Charles’ coming out this month. Or - go vintage and keep your eye on the Postwar Steel Forum on upper right of the nav bar [...]