“The Television Kitchen” by Kitchenmaid
Mid Mod Pam on Nov 03 2008 at 8:00 am | Filed under: kitchen
Mom will not be isolated here….
This 1953 advertisement for wood KitchenMaid cabinets illustrates the effort and innovation that went into making the modern housewife’s daily chores seem easier…glamorous, even.
In fact, many historians now point out that, while ‘labor-saving devices’ indeed made individual chores easier… the cumulative effort of all the chores was as much or more than ever… because in earlier eras, a housewife (or some percentage) had more outside help. For instance, grocers, milkmen and pharmacists used to deliver to your door - one reason that households only needed one car. In addition, the pressure was on, more than ever, for everything and everyone to be 100% tidy and clean - this was part of ‘fitting in’ in America - so Mom was constantly on the go.
All that said, I am not of the school that looks at these 50s achievements as evidence of women’s oppression. Net net, it all reads positive to me. My kinfolk came from hardscrabble - farms and coal mines. They had “enough” but holey moley, they were on the edge. The last 50 years - no question, an amazing leap forward.













Just an aside: That looks like a Chambers oven, with the distinctive latch opener.
When we were kids, my sister had a friend whose father was a milkman. Our dad was a newspaper editor. One day, my sister complained that it just wasn’t fair — her friend’s dad always brought home ice cream, while our dad just brought home newspapers.
So, life seemed oppressive for some kids back in the old days. But I can’t imagine anyone calling a kitchen like this one oppressive!
Love that little counter where the girl is having milk and cookies.
What a great kitchen! And that window and big backyard! I love it! Really the center of the home isn’t it?