“The Television Kitchen” by Kitchenmaid

A 1953 Kitchenmaid kitchen - "The Television Kitchen"

Mom will not be isolated here….

This 1953 advertisement for wood KitchenMaid cabinets illustrates the effort and innovation that went into making the modern housewife’s daily chores seem easier…glamorous, even.

In fact, many historians now point out that, while ‘labor-saving devices’ indeed made individual chores easier… the cumulative effort of all the chores was as much or more than ever… because in earlier eras, a housewife (or some percentage) had more outside help. For instance, grocers, milkmen and pharmacists used to deliver to your door – one reason that households only needed one car. In addition, the pressure was on, more than ever, for everything and everyone to be 100% tidy and clean – this was part of ‘fitting in’ in America – so Mom was constantly on the go.

All that said, I am not of the school that looks at these 50s achievements as evidence of women’s oppression. Net net, it all reads positive to me. My kinfolk came from hardscrabble – farms and coal mines. They had “enough” but holey moley, they were on the edge. The last 50 years – no question, an amazing leap forward.

The Television Kitchen by Kitchenmaid

The Television Kitchen by Kitchenmaid

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Comments        7

Comments

7 Responses to ““The Television Kitchen” by Kitchenmaid”
  1. Femme1 says:

    Just an aside: That looks like a Chambers oven, with the distinctive latch opener.

  2. Sumac Sue says:

    When we were kids, my sister had a friend whose father was a milkman. Our dad was a newspaper editor. One day, my sister complained that it just wasn’t fair — her friend’s dad always brought home ice cream, while our dad just brought home newspapers.

    So, life seemed oppressive for some kids back in the old days. But I can’t imagine anyone calling a kitchen like this one oppressive!

    Love that little counter where the girl is having milk and cookies.

  3. Sara says:

    What a great kitchen! And that window and big backyard! I love it! Really the center of the home isn’t it?

  4. Elevator_Lady says:

    I love the racing stripe on the floor.

    Also: check out that teeny-weeny waistline!

  5. sablemable says:

    I miss milk delivered (in those thick glass bottles) to the homes,neighborhood bakeries and the Popsicle man driving the truck slowly down the streets, ringing the bells to let us know he was out and about. Sigh.

    Lovely kitchen! Very glamorous.

  6. I’ve been following your blog for a while and thought I would post (finally). It’s nice to know I’m not alone!
    tracy

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