• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Kitchens
  • Bathrooms
  • Blog
  • Exterior
  • Other Rooms
  • Decorate
  • The “Museum”
  • Be Safe/Renovate Safe
Retro Renovation
Retro Renovation

Retro Renovation

Remodel & decorate in Mid Century Style

  • Home
  • Kitchens
  • Bathrooms
  • Blog
  • Exterior
  • Other Rooms
  • Decorate
  • The “Museum”
  • Be Safe/Renovate Safe
Home / The Museum of Mid Century Material Culture / postwar culture

How to design a mid century kitchen — instructions straight from 1949

pam kueber - November 4, 2010, Updated: April 17, 2020


Update: I have added this clip to the blog even though it doesn’t fit. I cannot get it on any smaller…. Thanks to Bo Sullivan, who works with Rejuvenation Lighting, for the tip on this 1949 film created to help postwar homeowner owners create the efficient kitchen of their dreams. It’s interesting to understand the context for films like this. After World War II, housewives did need educating on how to design a modern kitchen. But I think the bigger purpose of this propaganda — and it IS propaganda — was to incite homeowners to part with their hard-earned war-time savings.
.
After the grueling lessons of the Great Depression, folks were still very very conservative about tapping into their bank accounts — or just as likely, raiding the stash of cash under their mattresses or buried next to the barn. They DID have money. During the war, there were a lot of jobs — but little to spend your money on, because of rationing and all the materials going toward the construction of wartime armaments. After the war, there was tremendous new capacity available for consumer goods. But, Americans didn’t want to spend on discretionary consumer goods. They did buy houses But, they were Savers. And, the Government was Scared. They did not want the economic wheels grind to a halt and cause another depression. Hence films like this. It wasn’t until 1953 that Americans really started to cut loose their dollars. Another story for another day…

Video source: The excellent archives.org.

CATEGORIES:
Kitchen postwar culture

YOU MAY ALSO LIKE

  • electro sink center 1963
    1963 Electro-Sink Center: The most wonderful kitchen faucet ever?!
  • be safe renovate safe graphic
    Make a resolution to: Be Safe and Renovate Safe!
  • steel-kitchen cabinets
    The Retro Renovation® Encyclopedia of Vintage Steel Kitchen Cabinets
  • raymond loewy American Kitchens sink faucet from Locke Plumbing
    Still available: American Kitchen brand faucet for Raymond Loewy sink
  • vintage kitchen by wren and willow
    Wren & Willow's little bit of perfection 1940s house remodel: Let's start with the kitchen

Reader Interactions

Comments are closed. 

63 comments

Comments

  1. Theresa says

    January 20, 2018 at 2:27 pm

    I’m really late to the party on this one, but about those house dresses…. Some Googling brought me to https://www.nal.usda.gov/exhibits/ipd/apronsandkitchens/exhibits/show/kitchen-plans/step-saving-kitchen which gave me the title of the publication from which the dresses were created. (This above site is well worth your while to read.

    The 16 page document can be viewed and downloaded here: https://digital.library.unt.edu/ark:/67531/metadc6276/m1/

    There are a lot of other really great dresses and aprons in the pamphlet.

    Happy sewing!

  2. Teija says

    January 11, 2018 at 1:26 pm

    I looked everywhere for the blueprints! Thank you so much!

  3. Jessica says

    December 12, 2015 at 11:34 pm

    I’ve enjoyed referring back to this over the years…but what happened to the video? Is it not iphone accessible, or was it removed?

    • pam kueber says

      December 13, 2015 at 9:35 am

      It must be an iphone issue, because I still see it on my desktop.

    • ShariD says

      December 13, 2015 at 12:28 pm

      I see a space for it on my smartphone, but my phone doesn’t support that particular format, and it’s a gray box with an “x” in it.

      HOWEVER, if you go to the bottom of the article, just above the pictures where it says Related Stories, there is a link to the actual video – it says Video Source “The excellent archives.org” and that should take you straight to the video on the archives.org site where you should be able to watch it directly.

      I LOVE watching this video, and wish I could have that kitchen (with a few minor modifications to get it to fit my house) in place of the small, poorly designed kitchen I have been stuck with for the last 25 years!

      We were in a financial position to replace our kitchen about 15 years ago. The money was in the bank even. But, while I was way across the country at a funeral for a member of my side of the family, my poor husband was involved in a freak automobile accident involving a young man who had a much too-powerful automobile, a sense of invincibility, a complete lack of common sense or responsibility and a daddy and mommy who bailed him out of everything he got himself involved in through his own carelessness.

      My husband, thank God, was not seriously injured, but the truck was a complete loss and the insurance settlement didn’t come close to replacement cost. So, there went our kitchen money, to buy him another truck. The one we lost, even though older, was in beautiful condition, and had been very well maintained. Not that I begrudge him the truck, of course, but even decent used ones are so damned expensive, and I never thought it was fair that we should have been saddled with that extra expense. I still don’t, and recounting the incident just makes me angry.

      Anyway, we’ve never been able to make the numbers work for us again, like we did back then, so I still have my same old kitchen, except for a lot of work to paint the whole thing several years ago.
      Not only do I love the kitchen features, but I also adore the “Functional House dresses” (as termed in the credits) which were designed and created by the Home Economist staff there. Have never been able to locate any patterns for them either, but I really would love to have a few!

  4. rosalie says

    November 3, 2015 at 11:20 am

    where i live unless you have drawn every bit of old stucco out of your house you are a poor reflection of what a home owner is supose to be. I have been here for for twenty five years purchased this home from the person who went through the ww11 time so all things were left as was. Shortly after I moved here I was abandoned became a single mom of five children and the magical place took us in and to this very moment has given all the comfort for our hearts to grow. Yet we are the only ones who really know it. Untill now ! When I was looking for some paint ideas I realized my poor idea of decor would be beautiful in this web sight. I have a original that we have kept perfect. NOT EVEN A FOCET CHANGE. Thank you so much that I dont have to live in shame be cause i cherished my warm home. You have showed me what i already knew I just believed I was alone. Thank YOU all.

  5. Katherine says

    March 9, 2014 at 7:15 pm

    I live in a 1941 frame townhouse in Greenbelt, MD. We need to redo our kitchen and this is a fabulous resource. Our kitchen isn’t this big, but I think we could incorporate a lot of these ideas. I wish we could put back the original sink, we had one we were going to put in, but the mounting hardware has been been removed from our kitchen. It was wall-mounted and weighed a ton!

    • pam kueber says

      March 9, 2014 at 9:02 pm

      Try deabath.com for mounting hardware….

  6. Joan Yost says

    August 12, 2013 at 2:04 am

    If you want this kitchen and have the 11×16 space, then you can certainly have it!

    The blueprints–yes, blueprints–for this kitchen have been archived by North Dakota State University Agricultural Extension.

    http://www.ag.ndsu.edu/aben-plans/7100.pdf

    The lighting plan is a separate file, available here.
    http://www.ag.ndsu.edu/aben-plans/7101.pdf

    The NDSU Ag extension website has a huge inventory of building plans for everything from hog pens to large modern houses. Along with the plans for this kitchen, there are also plans for individual cabinet modules. This utility cabinet is one of my favorites: http://www.ag.ndsu.edu/aben-plans/7041.pdf

    And definitely check out the Beltsville energy saving kitchen from 1956. It will knock your socks off!
    http://www.ag.ndsu.edu/aben-plans/7103.pdf

  7. Noelle says

    June 3, 2013 at 2:18 am

    I adore this kitchen, with all it’s tidy conveniences and storage spaces. I want it. I agree with June (above) who says that we have gone backward with design instead of forward. I don’t know if I’ve ever seen a kitchen with so much thought put into it, even in million-dollar homes. Thanks for sharing this! 🙂

  8. Selena says

    December 21, 2011 at 2:41 pm

    Considering the movie states that the kitchen was designed for farmhouses, I’d assume the scraps went to the chickens or the hogs twice a day at feeding time. Especially in that era, good scraps would not be wasted. Now we tend to waste a lot of food to the garbage. We use our own scraps to feed our poultry and the feeder insects for our pet lizard. What few items they don’t eat (or shouldn’t eat) we compost.

« Older Comments

Primary Sidebar


Footer

Follow Along

  • Facebook
  • Instagram
  • RENOVATE SAFE
  • About
  • Blog
  • The “Museum”
  • Kitchens
  • Bathrooms
  • Exterior
  • Other Rooms
  • Terms of Service
  • Privacy Notice
  • Disclosures
  • Contact

© 2023 Retro Renovation® • All Rights Reserved • Website by Anchored Design
Please do not use any materials without prior permission. Portrait by Keith Talley Photography