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Vintage Geneva kitchen cabinets spotted in a Target commercial

pam kueber - Updated: August 18, 2021

Retro Renovation stopped publishing in 2021; these stories remain for historical information, as potential continued resources, and for archival purposes.

vintage geneva kitchen cabinets spotted in a target commercial

Another first for the blog and our Retro Renovation journey: Last night I spotted vintage Geneva steel kitchen cabinets in a Target commercial. Don’t they look fantastic! Continue on for the close-up and more play-by-play commentary —> 

I think the countertop is some variety of solid surface material — a very sleek, modern look. And, I’m guessing that is an Elkay double drainboard steel sink, or perhaps there are other brands – Franke, or something specifically for commercial use — I say that because the bowls are huge.  Anyway, I am divining great meaning into this TV commercial: Vintage steel kitchen cabinets are heading into the main$tream of collectibility. Hope you got yours while they were still super duper cheap.

geneva metal kitchen cabinets in a target commercial
P.S. yes, we watch the Vampire Diaries in my house. It was late when I spotted these and grabbed this photo (and tortured my co-watchers with my screeching and reversing and pausing repeat four times to get to the correct frame, and then the running for the camera and the snap snap snapping.) Perhaps when I have more time, I will get a better photo dead on. haha get it? vampires? dead on?

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  3. Lori says

    Speaking of t.v……Has anyone seen the master bathroom at Adam and Kristina’s house on the show Parenthood? It is to die for!!!!!

  6. Crystal says

    Wow! Have you seen this months Real Simple magazine? Metal kitchen and a red plaid Formica countertops! Love it!!

  7. Amy Hill says

    Oh yeah, this is great! Makes using what you have seem cool, which is the way it has always been. I hope it encourages more people to go find an old hosue & enjoy living in it. I don’t think I’ll ever want to live in a new house again. The floors wouldn’t creak!

  8. vintigchik says

    Oh I wish it were time to buy my cabinets. 🙁 It takes so long for things to come it seems.

  9. A.W.Richards says

    That kitchen looked really good. You got the vintage cabinets with the modern countertops. Not to mention Huey Lewis playing at the end.