Orders more than double for the company’s
mid century inspired sofa and chair designs.
Plus: 39 photos of the new Avenue 62 line
straight from this week’s High Point Fall Furniture Market
We’ve been bringing you coverage of the new Avenue 62 line from Younger Furniture as first, the design sketches and then, the beauty shots, became available — and, now — you can see all the photos of the Avenue 62 line in the Younger Furniture showroom straight from the big Fall Furniture Market currently under way this week at the High Point Furniture Market. This line has been exciting ever our first feature, but seeing the mid century modern design sofas and chairs upholstered and ready to sit on — wow. Even more exciting is the use of color in this line — like the orange sofa above. I’ve always waaaaanted an orange sofa…
At the recent unveiling at the big High Point fall market, U.S. Senator Kay Hagan made a special stop at the Younger showroom to congratulate the company on its continuing growth and to underscore their Made In America product line. In a follow up interview with North Carolina Public Radio, Meredith explained that Made in America provenance has become increasingly important in the furniture industry:
This trend started probably a few years ago… the first question out of people’s mouths is “where is this furniture made.” Whereas before, it might not have been in their top five or ten questions.
Meredith told us here at Retro Renovation that design of the line also received excellent feedback — and orders — at the make-it-or-break-it High Point Furniture Market, where thousands of furniture wholesalers and retailers gather twice each year to buy-and-sell what we’ll be seeing soon in our local stores. Meredith reported on sales so far (the show continues through Friday):
We have gotten an amazing reaction at the show! We have had our best market ever by far. Attendance and order writing are up more than double. We have had many customers in that have never been in before just to see the new collection. People are really liking the style and the colors. We have had many customers say they like the mid century vibe and feel but they also like that the lines are clean, fresh and contemporary. It’s great for me to hear this because its exactly what I was going for! So happy that people “get it”!
The scale of this line doesn’t seem to be too huge — which makes it perfect for the long and low aesthetic of mid century modern and mid century modest ranch homes.
The Avenue 62 line has a good mix of modern, contemporary and mid century/retro design. Add to that the varied choices of upholstery fabric and it’s easy to see why there has been such a good response — it has a little something for everyone at good price points: In this previous story (see Comments), Meredith said, ” Prices for sofas will range from about $1299-1799… depending on fabric choice.”
The chair above — especially in this fabric — looks traditional yet also retro. It looks like the kind of chair you would find next to the fireplace and cozy up in it to read and sip hot cocoa. With some knotty pine nearby, perhaps?
There’s that drool worthy yellow chair again. This particular chair would look great in orange or teal too. Congrats to Younger Furniture — this new line has turned out wonderfully. You’ve accomplished exactly what you set out to do — create a lovely line of furniture that feels modern and fresh but pays its respects to its retro roots.
Here are the top quick facts about High Point Market from their website:
- The World’s Home for Home Furnishings
- The High Point Market is the largest furnishings industry trade show in the world, bringing more than 75,000 people to High Point every six months.
- Serious retail home furnishings buyers can be found in High Point twice a year because if you can’t find it in High Point, it probably doesn’t exist.
- 180 Buildings
- 11.5 Million Square Feet of Showspace
- 75,000 Attendees Each Market
- More Than 2000 Exhibitors
- 100+ Countries Represented
- Tens of Thousands of New Product Introductions
- Approximately 10% of Attendees Are International