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Home / Vintage catalogs / 1930s

Whitehead steel kitchen cabinets — 20-page catalog from 1937

pam kueber - May 23, 2013, Updated: November 3, 2020

Whitehead-work-saving-kitchen-1939Let's-decorate-1937In the early days of steel kitchen cabinets — the 1930s — the cabinets had a “deco” or “streamline” look… they were always white… and there were only a few brands that we know of so far — including Whitehead Among the very early brands were Whitehead/Monel, Servel, Elgin, and Dieterich. It’s not easy to find examples of these old originals any more, so it’s very exciting to discover and be able to archive this vintage Whitehead catalog from 1937… so that we can ogle late 1930s kitchen design ideas… so that we can identify these rare birds when spotted in the wild… and to add as another wonderful piece of archeology to our short history (3,000+ words, gulp) of vintage steel kitchen cabinets.

whitehouse-cabinets-fridge-and-prep-centerWhitehead-logoWhitehead steel cabinets were made by Whitehead Metal Products Co. of New York, Inc. The company lists there address as 304 Hudson Street, New York, N.Y. Yes, steel kitchen cabinets made right on the island of Manhattan — imagine that. Looking at this story, Pam said that she *thinks* we may have seen a set once a few years ago — for sale in New York City. But doggonit, no photo can be found. 52PnB, you remember it???

vintage-westinghouse-metal-cabinets-accessories

In this catalog, Whitehead puts an emphasis on smart design. Very interestingly, the company even calculates how much space is needed for any one type of cabinetry based on how many bedrooms are in the house. And, there was lots of focus on efficiently organizing all the work elements in the kitchen. With this in mind, Whitehead created a whole line of specialty cabinets and inserts — all with organized and useful components (shown left to right above):

  • Bulk storage bins
  • Step shelf
  • Bread bin
  • Soap powder rack
  • Lid rack
  • Refuse container
  • Cutlery tray
  • Slicing board
  • Tray racks
  • Planning desk

vintage-westinghouse-steel-cabinets-specialty-cabinetsSome of the other and more interesting specialty cabinets include the vegetable storage cabinet, soiled linen cabinet (laundry basket for the kitchen), towel drier cabinet and plate warmer cabinet (shown above).

whitehead-steel-cabinet-features-1940The steel cabinets themselves had several features that ensured ease of use and the well-built longevity that was expected back then. Construction features include:

  • Anti-friction drawer slides
  • Fully insulated door and drawer fronts
  • Recessed toe space (to minimize uncomfortable bending)
  • Concealed hinges
  • Bullet catches
  • Rubber bumbers
  • Welded door and drawer corners
  • All frame corners welded
  • Monel hardware

Vintage-steel-kitchen-cabinets-with-stainless-steel-sinkThe counter tops are made of Monel. And, the touts the benefits of having an integral sink, counter top and back splash, which will not collect grease or allow water to penetrate the drainboard. So, this is how far back — at the least — that we can see examples of stainless steel(like) counter tops. See our helpful story — 5 ways to do stainless steel sinks and counter tops.

westinghouse-vintage-sink-cabinet-with-integral-stainlees-sinkAnother exciting component of a Whitehead steel kitchen was the availability of the integrated dishwasher.  We need to do research to identify when the first built-in dishwashers were installed in American homes.

Vintage-steel-cabinets-whitehouse-1940Westinghouse-Hot-water-heater-vintage

Of course, an important fact to consider — especially when a dishwasher is involved — is where the hot water will come from. In this case, Westinghouse has a solution — the automatic electric water heater — that fits seamlessly into a kitchen cabinet, even providing extra counter space above the unit.  The catalog advertises this unit as rust proof — and mentions that you will never again have to worry about contaminated hot water from a rusty tank.

1940s-steel-kitchen-cabinets

In 1937, this kitchen surely must have been very high end — well out of the reach of most Americans. But surely, designs like this set the stage for the big boom in steel kitchens after World War II. Very cool.

Thanks to archive.org and the MBJ Collection for making this vintage catalog available.

Tips to view slide show: Click on first image… it will enlarge and you can also read my captions… move forward or back via arrows below the photo… you can start or stop at any image:?

whitehead work saving kitchens 1937
1940s steel kitchen cabinets
1940s steel kitchen cabinets
1940s steel kitchen cabinets whitehead
1940s steel kitchen cabinets whitehead
stainless steel integral sink vintage 1940s
1940s steel kitchen cabinets whitehead
steel kitchen cabinets vintage 1940s
steel kitchen cabinets vintage 1940s
steel kitchen cabinets vintage 1940s
white 1940s vintage kitchen with steel cabinets
white 1940s vintage kitchen with steel cabinets
white 1940s vintage kitchen with steel cabinets
special steel kitchen cabinets
special steel kitchen cabinets
special steel kitchen cabinets drawer inserts
special steel kitchen cabinets drawer inserts
whitehead steel kitchen cabinets vintage 1940s
hot water heater in vintage kitchen
whitehead steel kitchen cabinets vintage 1940s

CATEGORIES:
1930s Kitchen Kitchens Vintage catalogs Vintage Steel Kitchen Cabinets

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49 comments

Comments

  1. albert nelson says

    September 24, 2016 at 10:38 am

    looking for 1940 cabinets and linoleumn

    • pam kueber says

      September 24, 2016 at 5:53 pm

      For cabinets your best bet is likely craigslist or ReStore Habitat for Humanity.

      Linoleum is still made today. Google for companies to buy it from.

  2. Ramon says

    May 24, 2015 at 11:33 pm

    I cannot find a replacement for a water heater (electric) that is in my old farmhouse. It is in a white metal cabinet and the same height as counter top/cabinetry. Please help!

  3. Judy Peete says

    March 29, 2014 at 4:00 pm

    I am so happy I found this site. Our home in Los Angeles, CA still has the original sink, countertops, and side board made with this stainless steel material. We moved in the 1960s and have enjoyed ever since. My children growing up always thought of it as being futuristic. How appropriate. Thanks for the history lesson.

  4. etsy Clear says

    March 8, 2014 at 7:03 pm

    I have a 1949 house in TN with the original 1949 cabinets from WHitehead/Monel. They look exactly like the pictures here except the countertos are red linen formica with chrome edges and the dishwasher (also 1949) that still ran! I sold it to “dishwashercrazy” who I met online, he dreams of creating a dishwasher museum. I was happy to have him remove the top-loading dishwasher as it had a 10-minute cycle that would be next to useless, but could be a star in his museum 🙂 Dishwashers have come far since then. A plumber installed a new dishwasher in it’s place, and because it is stainless stell it fits right in. The only problem now is I have a hole in the formica countertop where the dishwasher’s stainless steel lid used to be.

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