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Geneva Kitchens of Steel advertising banner — perfect for my kitchen!

pam kueber - Updated: November 2, 2020

Retro Renovation stopped publishing in 2021; these stories remain for historical information, as potential continued resources, and for archival purposes.

Geneva-kitchen-art-1I scored this vintage Geneva Kitchens advertising banner on ebay a bit ago. It is PERFECT for this spot in my kitchen, don’t you think? It makes me pretty happy. And for those of you wondering, that’s a vintage “Bin-Et” below. We bought it 25 year ago and it’s always found a perfect spot in any house we were in. We use it to hold fruits and vegetables, and in the bottom compartment (not completely visible in this photo) we stash newspapers for recycling.

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13 comments

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  2. Kathy in San Leandro says

    Oh my goodness! I did not by any means intend to suggest that either Pam or Geneva were in any way Communist!

    I was actually hypothesizing more along the lines Carolyn suggests: Geneva designs a stylish, contemporary banner. Then McCarthyism rears its head and Geneva’s design may be misinterpreted, so Geneva moves on to another style.

    Steel cabinets are not my thing. I don’t know when Geneva began using red and gold. I don’t even know when Geneva was founded! Russian history *is* my thing, so I was simply struck by the resemblance and wondered whether Geneva may have encountered any resistance to that design.

  3. Carolyn says

    Kathy, I think we tend to think locally with history when actually the world was going thru approximately the same trends such as Art Deco and Modernism. And everyone freely borrows or copies whatever catches their imagination.
    I saw alot of stuff starting from the 1920’s/1930’s and beyond with these symbols: church/synagogue, business logos, govt ephemera, military,civic, etc. It seems to gather and then dissipate until enough time goes by and it’s “new” again.

  4. Mary Elizabeth says

    I love the banner, and it doesn’t feel at all Communist to me, retro comrades!

  6. Jay says

    Fits the space very nicely!
    Thanks for explaning the shelving unit, I was wondering wutz it.

  7. Lisa says

    Now, that is cool! Btw, I see a wonderful creamy wall peaking out from your dining room. Do you remember what that paint color is? Trying to find the perfect warm cream/mellow yellow for my “coolonial” dining room. THanks

  9. Reader Deb says

    How about a copy of page 15 of Geneva’s “Recipes For Your New Kitchen” catalogue to hang on the wall or did I miss that story? I’m planning on using page 9 of “Kitchens With Charm Personalized For You” when I redo mine. Not planning to cook in heels though.