Would you buy colorful, replaceable steel panels — a “smartphone case” — for your GE Artistry Series refrigerator and dishwasher? Well, more Breaking News here on this recently-introduced appliance line: We have now learned that GE is exploring offering iPhone-style skins to fit over the fridge and dishwasher — and the company has mocked up five potential colorways to elicit marketplace feedback. Read more below — then take our vote — would you go for appliances with with color panels like this, and if so, what color would you want?
As you may recall, we were first on the web with news about GE’s retro styled Artistry appliances early last summer — and since then we’ve heard from many readers who have purchased appliances from the line for their vintage kitchen remodels. The colors currently offered are a classic white — our favorite, and black.
Now, Lou Lenzi, Director of Industrial Design for GE Appliances has quietly (it seems) published a tumblr post indicating that GE has “been kicking around the idea of adding color to Artistry’s current glossy black and white finishes.” They also mocked up possible colors and finishes to gauge for market reaction.
We quickly asked some additional questions:
How serious is GE about this, really?
GE: We’re serious. We have had so many expressions of interest in colors that we need to quantify if this makes sense, and that’s the purpose of this outreach.
How much would such a skin cost?
GE: Our goal is a $100 adder over white or black.
Can you further share: What would the material would be made of? Obviously, some dishwashers and fridges (e.g. Sub-Zero) already are designed to take panels. … ?
GE: We are considering high-gloss, powder-coated paint on cold rolled steel with anti-corrosion protection.
We love this idea. But then we are color lovers here.
From the blog of Lou Lenzi, Director of Industrial Design for GE Appliances:
Artistry Color Exploration
The Design team here at GE Appliances is constantly looking at trends – “from culture to cooking” as we say, generating insights about the world we live in. These insights inform and guide us towards designs that make lives easier, more enjoyable and maybe a little more entertaining too.
It’s a pretty dynamic activity. Every new generation of homeowner drives new trends, demanding change, just as the newest generation, dubbed “Millennials,” were the catalyst for our new Artistry line of kitchen appliances.
While Artistry only entered the market last fall, we’ve been kicking around the idea of adding color to Artistry’s current glossy black and white finishes.
Before we fall into the trap of creating (and being blamed for) the next Harvest Gold, we thought we’d start with colors that might already be present in your kitchen – ginger, lime, cinnamon, aubergine (aka eggplant for the uninitiated), and lemon. Next, we considered a variety of finish scenarios. We started by bathing the entire appliance suite in color, then tried selected appliances as accent pieces within the suite, and finally landed on colored “skins” that could attach to the front of the refrigerator and/or dishwasher, which could be changed or swapped out for new colors, much like a smartphone case.
Scroll through our images to experience color in context. Notice how a light or dark surrounding environment can transform the feel and mood of a color or kitchen. What do you think?
Our take on the proposed GE Colors
Some of the colors GE is considering for their appliance skins seem to be channeling the Jonathan Adler line of kitchen and bath sinks from Kohler — bright and cheery, retro-mod.
My personal favorite among the proposed GE colors is their Cinnamon, above. This shade of orange-red might work in a variety of vintage kitchen styles from the 40s to the 60s.
The lemon color GE is considering is not quite right for a 40s or 50s vintage kitchen, but would look totally groovy in a retro mod, flower power late 60s or 70s kitchen, don’t you think?
The same can be said about the lime offering — though it doesn’t seem to be quite as acidic as a true retro lime, it would still blend nicely into a colorful mod kitchen.
We are amused that GE’s blog post dismisses Harvest Gold (Retro Renovation 2014 Color of the Year — because their “Ginger” reminds us oh-so-much of that same lovely shade. We like this one a lot! This would be a nice choice for anyone trying to recreate a 1960s through 1980s kitchen.
Of all of the proposed colors, GE’s Aubergine, above, may be the most problematic — because when it comes to purple, many people either love it or h*** it. Even so — at $100 per panel, it doesn’t sound like too big a risk.
Inspiration from 1968: Wacky-awesome!:
Go, GE, Go!
If GE moves ahead with this idea, we’d sure love to see them give a nod to the retro with several of their color offerings, of course! No matter what, though, we are super excited that color is returning to the appliance market once again. RESIST THE GREIGE NATION, America!
Jana (Berniecat) says
It is very encouraging to see that companies are finally recognizing the retro market trend and incorporating the use of color again. Now if we can only get the bath/kitchen fixture folks to jump on the bandwagon and bring back some of their discontinued lines and colors….
Karen says
That ad was cool, really aimed at younger set then. I liked some of the ideas and wished for a DIY fridge like that … one I could change every so often. I am into RED now as who needs white. As is I guess I have to add some DIY to my refrigerator as a new one isn’t in my future for a few years yet.
Katie says
Great news or greatest news? I’m going to buy a new fridge this year, and now I’m going to wait to see if I can get one of these honeys. Heck, I might even replace the dishwasher.
Josie says
I voted for Lime. I see it as a pretty flexible colour. And Avocado would be too dark for my kitchen.
Jadeite would be nice but I don’t see it going with GE’s ’60s-’70s vibe.
I’d have to see the yellow. I want really light bright primrose yellow, is that more early period too? I loooove the ’46 Merillat yellow-and-white kitchen you had a little while ago but I guess that’s out of period for this?
I’d like *a* purple but not THAT purple. If I go purple I think it would be for a light shimmery lavender/lilac/orchid. No one ever had a Streamline Modern lilac fridge but I would have had!
That “Ginger” is what I would have described as “Maize.” And it doesn’t speak to me. I like very clean, sharp colours or iced pastels. It’s probably too sophisticated for me.
Golly, I’m Longwinded Lime.
Mary Ward says
I’m so excited, I’m dancing like the girls in the video. Was planning to get these in white, eventually. As soon as the color cases are offered, it’s a done deal. Made my day…keeping my fingers crossed!!!
pam kueber says
me too, dancin’ right alog!
Jamie D. says
This would be the biggest selling point for me. I’d buy it in a heartbeat.
That said, none of these color choices get me as excited as turquoise would. The lemon yellow or lime green are great, but turquoise would be SO versatile. I think it would be a hot seller.
Lindsay says
J’adore, think this is such s brilliant idea. Millenials will be all over it, as will fogies such as myself. 🙂
Laura H. says
My sink and stove are harvest gold. I would be thrilled to pieces to have a matching fridge (and bump the stainless to the garage)!
Jackie says
Oooh, maybe a slight upcharge for custom color matching? Imagine matching your tile (or that vintage color stove that doesn’t go with the modern fridge).
Vesta says
I love them all. And the price is right. Do it, GE! We will be replacing our fridge in the foreseeable future, and this line was already on my radar. This would totally seal the deal. I just can’t bring myself to save for a Big Chill!