Would you buy colorful, replaceable steel panels — a “smartphone case” — for your GE Artistry Series refrigerator and dishwasher? Well, more Breaking News here on this recently-introduced appliance line: We have now learned that GE is exploring offering iPhone-style skins to fit over the fridge and dishwasher — and the company has mocked up five potential colorways to elicit marketplace feedback. Read more below — then take our vote — would you go for appliances with with color panels like this, and if so, what color would you want?
As you may recall, we were first on the web with news about GE’s retro styled Artistry appliances early last summer — and since then we’ve heard from many readers who have purchased appliances from the line for their vintage kitchen remodels. The colors currently offered are a classic white — our favorite, and black.
Now, Lou Lenzi, Director of Industrial Design for GE Appliances has quietly (it seems) published a tumblr post indicating that GE has “been kicking around the idea of adding color to Artistry’s current glossy black and white finishes.” They also mocked up possible colors and finishes to gauge for market reaction.
We quickly asked some additional questions:
How serious is GE about this, really?
GE: We’re serious. We have had so many expressions of interest in colors that we need to quantify if this makes sense, and that’s the purpose of this outreach.
How much would such a skin cost?
GE: Our goal is a $100 adder over white or black.
Can you further share: What would the material would be made of? Obviously, some dishwashers and fridges (e.g. Sub-Zero) already are designed to take panels. … ?
GE: We are considering high-gloss, powder-coated paint on cold rolled steel with anti-corrosion protection.
We love this idea. But then we are color lovers here.
From the blog of Lou Lenzi, Director of Industrial Design for GE Appliances:
Artistry Color Exploration
The Design team here at GE Appliances is constantly looking at trends – “from culture to cooking” as we say, generating insights about the world we live in. These insights inform and guide us towards designs that make lives easier, more enjoyable and maybe a little more entertaining too.
It’s a pretty dynamic activity. Every new generation of homeowner drives new trends, demanding change, just as the newest generation, dubbed “Millennials,” were the catalyst for our new Artistry line of kitchen appliances.
While Artistry only entered the market last fall, we’ve been kicking around the idea of adding color to Artistry’s current glossy black and white finishes.
Before we fall into the trap of creating (and being blamed for) the next Harvest Gold, we thought we’d start with colors that might already be present in your kitchen – ginger, lime, cinnamon, aubergine (aka eggplant for the uninitiated), and lemon. Next, we considered a variety of finish scenarios. We started by bathing the entire appliance suite in color, then tried selected appliances as accent pieces within the suite, and finally landed on colored “skins” that could attach to the front of the refrigerator and/or dishwasher, which could be changed or swapped out for new colors, much like a smartphone case.
Scroll through our images to experience color in context. Notice how a light or dark surrounding environment can transform the feel and mood of a color or kitchen. What do you think?
Our take on the proposed GE Colors
Some of the colors GE is considering for their appliance skins seem to be channeling the Jonathan Adler line of kitchen and bath sinks from Kohler — bright and cheery, retro-mod.
My personal favorite among the proposed GE colors is their Cinnamon, above. This shade of orange-red might work in a variety of vintage kitchen styles from the 40s to the 60s.
The lemon color GE is considering is not quite right for a 40s or 50s vintage kitchen, but would look totally groovy in a retro mod, flower power late 60s or 70s kitchen, don’t you think?
The same can be said about the lime offering — though it doesn’t seem to be quite as acidic as a true retro lime, it would still blend nicely into a colorful mod kitchen.
We are amused that GE’s blog post dismisses Harvest Gold (Retro Renovation 2014 Color of the Year — because their “Ginger” reminds us oh-so-much of that same lovely shade. We like this one a lot! This would be a nice choice for anyone trying to recreate a 1960s through 1980s kitchen.
Of all of the proposed colors, GE’s Aubergine, above, may be the most problematic — because when it comes to purple, many people either love it or h*** it. Even so — at $100 per panel, it doesn’t sound like too big a risk.
Inspiration from 1968: Wacky-awesome!:
Go, GE, Go!
If GE moves ahead with this idea, we’d sure love to see them give a nod to the retro with several of their color offerings, of course! No matter what, though, we are super excited that color is returning to the appliance market once again. RESIST THE GREIGE NATION, America!
Dan T says
I love the idea of the removable “shells” with a white appliance underneath — it eliminates the anxiety of wondering if you’ll hate the color in a few years, or that they’ll hold back resale. I’ve noticed a lot of people seem to be buying brightly colored laundry equipment, which suggests the demand is there.
Xefi Rah says
We bought panel-ready appliances and had custom laminate panels installed in a pale robin’s egg blue (very 1960’s) and paid a lot of money. This is wonderful to get panels at a much lower cost.
Carrie says
Colors would get me off the fence and into the store to buy these ASAP!
Sally says
Too bad there are no stoves to match! If I had to choose from their list for some imaginary dream kitchen, I’d pick the green and do my decorating around it. In a dream world, though, I’d choose turquoise, baby pink, spa blue, jade, coral, or periwinkle.
Cindy Friday Beeman says
Will they offer a gas cooktop or wall ovens in Artistry? I want that more than color. My Tappan harvest gold double oven and GE electric cooktop in almond (which I want to switch to gas) both need a replacing in a kitchen remodel. If they added those options, I’d really be “cookin’ with gas!”
Pat says
I looked at the GE Artistry line and was so disappointed. They were made very cheaply, very thin metal on the stove, ugly plastic knobs that were supposed to look like metal. The refrigerator wasn’t quite as cheap looking, but the stove, oh my. I am so glad that my husband was able to repair our 1950’s stove (took him 5 months to figure out the problem!). As much as I liked the retro look of the GE Artistry, I couldn’t bring myself to buy something so shoddily made.
lara jane says
Out of their proposed colors I voted for lime, but I’d be okay with lemon and possibly cinnamon.
Your choices of turquoise or jadeite would work for me, too.
I just need a set to match my vintage Fiesta & Harlequin dishes!
DebV says
This is a great idea. Out of the colors they are offering, I would go with the cinnamon, but I would really rather have some of the retro colors. Turquoise, Jadeite, or the Cherry Red. If they were truly only $100 per appliance, I would consider buying different ones. Would like to see something that could be done for the stove and microwave too. Was looking to redo the kitchen and buy this line of appliances. May have to wait a little and rethink my colors.
Deb G says
I would buy these in a heartbeat if they end up making them! I’ve been putting off buying a new refrigerator because I fear the basic white or black will look stupid in my 70s kitchen, complete with lemon yellow formica and other Harvest Gold appliances. And I do love the styling of the Artistry line.
Joe Felice says
I’m telling you, if appliance manufacturers would make appliances in vibrant colors, they’d sell like hotcakes. Back in the day, Denver Buick used to provide an appliance-painting service in its body shop. In order to be done properly, the appliance has to be dismantled and then re-assembled, which not just anyone can do. In fact, today, I would not just anyone to do this. Then the appliance has to have the finish baked on, just like a car. I once had a refrigerator that came with a house I bought. It had been painted by someone other than Denver Buick, and, every time I wiped it, some of the paint came off onto the rag, until the entire appliance was a dingy gray. Than I bought an avocado (whoo-hoo!) side-by-side to match the other appliances. Sadly, Denver Buick is no longer in business.