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Bradbury & Bradbury launches new line of vintage 1920s reproduction wallpapers — 30 designs in all

If you have a 1920s-era house and want to play up its original architecture and design aesthetic — chances are it will look even more divine with wallpaper from the era. Good news: Bradbury & Bradbury Art Wallpapers — one of our favorite longtime wallpaper companies — is today introducing a new line of wallpapers reproduced from 1920s documents. I count 30 designs in all, in a number of colorways. Bradbury & Bradbury asked if I wanted to help them make the announcement, and since I love beautiful design of all eras — and I am the world’s number-one fan of vintage wallpaper design — of course the answer was ‘yes.’ 

Read on for a look-see, along with an interview about the new/old papers… about the hallmarks of 1920s wallpaper design — and why wallpaper-love seems to cycle so dramatically in- and then out- of fashion.

Lisa Bauer, co-owner of the company, pitched me the story, telling me, “We are excited to share our upcoming release of vintage papers. Over the years we have acquired a large collection of wallpapers. We have spent a few years carefully finding the least damaged sections, digitally scanning and preparing them for print. We are now ready to make these available again to the public.”

When I sent questions, Lisa recruited her husband Steve, also a co-owner, to help. Here is our Q&A: 

Pam: Why did you decide to expand your collections into the 1920s?

Steve:  Well we had already expanded into 20th century styles with our previous Arts & Crafts, Art Deco, Post War, Atomic Age and Mod Gen collections. But since these archival patterns from the 20s were different, in that they are direct reproductions rather than adaptations or new designs. We hope to reach at least three potential customers with these. 1) Folks interested in restoring a home with vernacular wallpapers from that era. 2) Museums and movie set and stage designers who are always on the lookout for period correct patterns. 3) Those who just appreciate the real charm of these vintage patterns as much as we do!

Q. What are the hallmarks of wallpapers that were popular in the 1920s? Both in terms of (1) patterns and (2) colors?

Steve: As always, American wallpaper manufacturers then were interested in offering a wide variety of styles and patterns to the public and tried to cover a lot of ground at once. In general you would see a lot of warm, softer transparent-like colorings overall, combined with mottled printed textures. Designs were often floral and naturalistic, but sometimes incorporated vestiges of Arts & Crafts style, but also reflecting emerging trends with some new “Art Deco-y” details. One type of pattern that became particularly popular then was the so-called “bird and branch” motif, which would conjure about every conceivable “bird” and “branch” imaginable! Vey rich in their effect and full of whimsy.

Q. Can you clarify, what were the prevailing styles of homes in the 1920s where these wallpapers would have been used? What about furnishings?

Personally if I think about some of the most picturesque and visually appealing neighborhoods I’ve ever seen in cities across the US, they almost always date from the 1920s. I think its because the sheer variety of distinctive styles offered then by builders was dizzying! Unlike the cookie cutter tracts we see now, along one old street alone you might spot Dutch Colonial Revivals, Spanish or Mission Styles, Four Squares, Arts & Crafts Bungalows, Storybooks, French Provincials, English Tudors, Art Deco styles, and every combination in between! And although many house in the 20s were modest in scale, construction was often very good, very substantial and full of imaginative detailing. Inside, though, these homes were more conservative in style rather than flamboyant; elegant rather than austere. Furnishings followed suit, demonstrating an amalgam of influences, but overall very conservative and formal. Rich, dark hardwood floors and doors were sometimes combined with light painted trim and moldings for example. This all provided a beautiful “frame” for the warm and rich palettes found in the textural wallpapers of the period.

Q. Why did you choose the wallpapers you did? 

No real rigid selection process…what you see is pretty much what we got. A mixed variety that enthusiastic eyes had chosen to cull out of collections over the decades until they trickled their way into our archives. We couldn’t reproduce every single pattern, but we did pick the ones that most excited us and presented a good cross-section of popular patterns from that era.

Q. Wallpaper is hot hotter hottest again right now not just among vintage enthusiasts but in contemporary interiors as well. You all have been around a while — from your perspective, why is it that the pendulum seems to swing so dramatically when it comes to whether wallpaper is “in” or “out”?

Great question, and I wish I knew the answer. The fashion for wallpaper does, as you say, seem to swing rhythmically, and wildly, based on popular taste. Movies, TV, magazines, the internet and of course, blogs (like yours) can most definitely exert an influence that wags big wallpaper manufacturers. People may just get burned out on certain popular trends and they want something different, dramatic. Wallpaper, as you well know, can really change the look of a room, either for the good (or not so good). Its wallpapers potential for tremendous impact that makes it both so embraceable, and yet also makes it such a decorating “bad guy” for people. I think in general though, people instinctively love color and pattern. Wallpaper has always been great way to introduce that combination into a room. The moral though, is choose wisely.

See all the papers here:

Note: Bradbury & Bradbury has been a longtime advertiser on the blog — but this is not a paid placement or any part of the advertising deal. I did this story out of editorial interest — I love wallpaper!

Categorieswallpaper
  1. Marie Gamalski says:

    Love these papers…. I ordered samples, not for my home (different era), but because as an artist, I’m curious to see these gorgeous patterns, and I’m SURE I can put them to great use for something!????

  2. Wendellyn says:

    These papers are wonderful! I can remember as a young girl going with my grandmother to the wallpaper store to pick out new papers. I felt so grown up! Of course grandma and mother always picked the hottest day in the summer to strip the old wallpaper and then the next day hang the new. Grandma loved the big flowery patterns! Thanks to Bradbury & Bradbury for these wonderful memories!

  3. Kathy in San Leandro says:

    Definitely gorgeous. This may be what it takes for me to finally visit their workshop.

    I would have liked to see at least one or two patterns that were better suited for a kitchen or bath. My living and dining rooms have textured plaster and aren’t likely to have ever been papered. The bedrooms may have been, but now they have that stippled orange peel finish that would have to be scraped off before applying paper.

  4. Toni says:

    Kitchen! I need kitchen! So far I have resisted genuine old paper because of the fragile nature of it. However, I would use new paper in a heart beat.

  5. Sandra says:

    The Bradbury papers are silk-screened by hand on paper, and not vinyl, which makes them not ideal for kitchen or bath or very damp places. I don’t know if there’s a way to overcome that, but I don’t think they’ll ever be scrubable.
    I’m considering doing a glass back-splash above my sink with one of their “atomic” designs under it.
    But the “factory” is a fascinating place! I haven’t been there in a decade, but my brother works there. Be sure to call first to check and see if they have visiting hours.

  6. Sandra says:

    I always say there’s more wallpaper on TV and in movies than in real life. The reason is that production designers, cinematographers, set designers, etc., like the way it gives depth to the set, and also creates mood or illustrates the characters (not just the era).
    All the sit-coms seem to have it, going back decades. If the walls of a set are painted a flat color, the whole image comes out flat when shown on TV. Wallpaper patterns give depth.

  7. Pam Kueber says:

    These are digitally printed, I believe the company told me. Talk to the company about specifications — I believe they have special coatings for certain uses.

  8. Mary Elizabeth says:

    The wallpaper in the house I grew up in, probably from the 1920s, was in the colors of that big cabbage rose pattern, but it was in vertical stripes. The draperies my mother put up were a similar pattern to the roses, but they had a maroon or burgundy background.

  9. Samantha says:

    Such a great share and find! Would you recommend these to use in a bathroom, I have a great redesign in mind but worry the steam would just take the wall paper right off…

  10. Carolyn says:

    Many dislike wallpaper because it’s “so hard to remove” – but I point out that texturing on drywall is just a dust magnet and how difficult it will be to paint or remove/smooth.
    My tastes run more to the ’30’s&’40’s with the cherries in the breakfast nook. And a big fan of cabbage roses in the bdrm.

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