Mullins, being: the company that manufactured Youngstown kitchen cabinets. Above: One of the several awesome historic photos of The Mullinaires in the Warren-Trumbull County (Ohio) Public Library’s Trumbull Memory Project site. Here’s my guess regarding the purpose of the video: Filmed — with very high production values, not to mention the bouncing sing-along ball — to play at a salesmen’s convention. An instant midcentury Americana classic.
TGIF, it’s been a long winter. Let’s take it from the conductor, prepare to sing along:
“Now we are going to sing a song dedicated to Youngstown Kitchens, which is the theme of this whole program!
Now you join with us, let’s everybody sing:
Here’s the word, here’s the flash
That will roll up loads of cash
Youngstown kitchens are keeping the lead.
Diana style is the key
To our new supremacy
Youngstown kitchens are keeping the lead.
We make more history
In the kitchen industry
Sales records we’ll pile up by the score.
For we’ve led the pack
Now we have what others lack
Watch the public come running for more.
Sinks are sleek, cabinets smart
Kitchens new in every part
Youngstown kitchens are keeping the lead.
Built-in look, smart designs
Smoother flowing modern lines
Youngstown kitchens are keeping the lead.
We will make history
With new flexibility
Our kitchens no others can exceed.
Just watch us sell
Give the competition hell
Youngstown kitchens are keeping the lead.
Many thanks to archive.org for making this video available, and to the Warren-Trumbull Public Library for giving us permission to show this photo! 🙂
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70+ brands identified to date! — here
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COMMENTS WILL RE-OPEN on MONDAY, DECEMBER 2. For the first time in, like, 13 years, I am taking a real vacation from the blog, to spend un-distracted time with family. As part of this, Commenting on the blog is paused. Meanwhile, please enjoy reading all the many stories in our archives -- and come back Monday, Dec. 2 when I will launch our annual giveaway of a vintage ornament wreath made by Georgia Peachez -- and when comments will reopen so you can enter to win! HAVE A HAPPY THANKSGIVING, EVERYONE!
Allen says
This is incredible! Does anyone know what “Diana Style” means?
Janet in ME says
Allen, Diana was the Roman goddess of the hunt, which is why she is shown with the bow and arrow. She was also the goddess of childbirth, woodlands, and the moon, and was said to be able to communicate with wildlife. I am not quite sure why they picked her for their logo, but maybe because she was the goddess for women. Her twin brother Apollo was the god of the sun, which is kind of what the background seems to represent to me. Great article, Kate! And yes, I sang along to it – made me feel like I was back in elementary school!
Kate says
Oopsy, credit for this article goes to Pam! I just transcribed the video, she wrote the rest! 🙂
pam kueber says
Thanks, Kate! I forget to check that detail before publishing all the time!
pam kueber says
The “Diana” style was a particular style of sink base that Youngstown put a lot of effort behind. The top part was rounded. The sink bases came in many sizes (widths) and configurations (different mash ups of doors and drawers.) I believe that the sink top came with.
See this example (from whence we cropped the logo): https://retrorenovation.com/2012/04/09/whats-old-is-new-and-whats-new-looks-old-brian-keris-7000-retro-kitchen-remodel/
And this one: https://retrorenovation.com/2014/03/11/vintage-dishmaster-kitchen-faucet-installed/
Allen says
Thanks Janet and Pam. I learned something new today on two new subjects!
Jay says
What an apropriate way to end the week at RR. Those were the days! Although this was a group of company employees, many corporations hired production companies to stage elaborate Broadway style shows for sales conventions to motivate the sales group or to wow the prospective client. Thanks for sharing!
Andi says
Oh my gosh, times have changed, haven’t they? I LOVED this. That white bouncing ball (a la Sing Along with Mitch) and a chorus of men in bow ties singing about giving the competition hell!
Hummed along and followed the bouncing ball over every word with my morning (late morning!) coffee.
FUN! Thanks, Pam, for the flashback!
Robin, NV says
I’m trying to imagine company employees doing the same today. Boy times have changed. I got to watch a Chief Petty Officer frocking a few months ago. All of the CPO candidates have to enter the ceremony singing Anchors Away. It was very stirring. We need more stuff like this.
LuAnn says
Oh, that was a lot of fun. Thanks for a dose of Friday fun. 🙂
Tony P says
OMG this is wonderful! It reminds me so much of the Tupperware Convention film I saw on TCM recently!
pam kueber says
We have a big story on the Tupperware film from when it came out a few years ago — AND you can see it online — https://retrorenovation.com/2012/02/13/tupperware-brownie-wise-amazing-documentary-about-women-and-plastics-and-reinvention-in-post-world-war-ii-america/
Lisa says
What a lark! Must have been a wonderful way to celebrate company loyalty and generate company dynamics. Reminds me of ol’ Mr. Mitch Miller. Thanks for moment of nostalgia!
Shari D says
I just found this while doing a little poking around looking for material for my Pinterest board on Youngstown and other major brand steel kitchen cabinets. So fun! I read through the lyrics, before ever watching the video (I still haven’t yet) and found myself humming the tune in my head, from the middle of the second verse, just from the meter of the rhyme! I guess having a bit of musical background puts stuff like that in my head up front!
I can sing lyrics to songs I’ve never ever heard before sometimes, just from knowing the theme, the meter, the pattern, the previous rhyme as it goes along, and stuff like that. I don’t sing it well, mind you, but that doesn’t mean I can’t have a little fun with it! I’ve always been a subscriber to the idea that you don’t have to play piano like Jose Iturbi, or sing like Beyonce to enjoy doing it!
Janice says
My husband’s dad Chuck Hill was a salesman at Mullins and sang in the Mullinaires. Those were the days when the Mahoning Valley was thriving. Unfortunately those are days gone by.
pam kueber says
WOWOW
Laura Carpenter Myers says
I grew up in Youngstown as the glory days were waning. It was still an incredible place.
I get very nostalgic for Youngstown Cabinets whenever I see them.