1

1950s interior design and decorating style — 7 major trends

1957 chevy ad
1957 Chevy ad

When it comes to studying interior design in the 1950s, the ideas captured in this 1957 Chevy ad certainly are memorable: A rainbow of eye-popping pastels, design that is long and low and angles and flourishes that suggest speed and even, flight. But just like today, there wasn’t just “one” look in the 1950s — there were several. Some looks gained popularity consecutively, as technology, tastes and social mores evolved… while some ran concurrently, recognizing that the U.S. is a diverse, individualistic, creative nation. In this “What’s Your Major?: Retro Renovation” post, I create my own categories out of seven major interior design trends that I have identified from the 1950s. That said, these are big, non-academic buckets. — I’d love to hear your ideas and analysis, too.

early american interior design1. Early American all across the U.S.A.

Today, when the mass of shelter media talk about “mid-century” they usually focus on the “modern.” But I believe that in the immediate post World War II-era and well beyond, Early American interiors were far more common. I’ve talked a lot on this site about the influence of Royal Barry Wills and his Cape Cod homes. This style of home was massively popular for many years following the war. True ranch-style homes in the Cliff May style took much longer to take hold and even then, merchant builders all across the country designed ranches with Cape Cod and Colonial design touches. And inside, we often saw: Ranch-style floor plans with Early American interiors. Key elements of an Early American interior could include: Paneling, brick fireplaces with colonial-style molding, maple furniture, Americana wallpaper, plaids and traditional prints, and heirloom pieces from… Colonial days! Here are three more of my favorite stories about Early American design and decor:

formica in knotty pine kitchen
Formica ad

2. Do It Yourself with Knotty Pine and Resilient Floor Tile

In the same vein as the massive trend to Early American interior design, we saw millions of kitchens with knotty pine kitchens and basements, attics, sunrooms and even main living areas paneled with knotty pine. However, I think this particular design cue was not just about the colonial, but as much or more about the: Do It Yourself. In the aftermath of World War II, Americans did have money to buy homes, but from what I’ve read, they were very conservative about parting with their hard-earned cash. They had the famous Depression mentality. They also had woodworking skills and tools. These factors led them to do a lot of the interior finishing work of their homes themselves. For example: Quite famously, 1.5 story Cape Cod homes — like those at the original Levittown — often were sold with the top story unfinished. Homeowners knew they could finish that space later, as their families grew. Knotty pine fit with the Early American aesthetic of the time, and was relatively easy and cheap to install upstairs. Here are a few of my favorite stories on knotty pine:

I also will put resilient floor tile into this DIY category. It was versatile, functional and easy-to-install. In fact, marketers often targeted the Mrs. of the house to do the installation herself. Here are some of my favorite stories on floor tile:
kroehler sofa and chair ad
kroehler sofa and chair ad

3. Heywood-Wakefield and Kroehler Streamline Moderne

At the same time Early American decor was popular, we also saw strong consumer interest in what I will call “Heywood-Wakefield and Kroehler Streamline Moderne” style interiors. These particular pieces, with their bulky, rounded edges, are carryovers from the pre-war Streamline era. The way I remember what “streamline” is, is to recall it’s like a Streamliner train — meant to look like it’s moving, even when it’s standing still. In a way, this is not really 1950s style — it’s 1940s style. But, when World War II was on, manufacturing of discretionary items like furniture ground to an almost complete halt. In the immediate aftermath of the war, manufacturers just pulled out their designs from before the war and started producing them to meet immediate demand. It took a while for new design looks to be introduced. Here are some favorite stories about the streamline look that was still popular from around 1946-1953:

1950s pink bathroom4. Pretty in Pastels

The author Thomas Hine dubbed the years 1953-1963 the Populuxe years in a book of the same name. It was an exuberant time — and that led to exuberant colors inside the home, and out. If you have read this blog for more than a week, you know that I love to talk about pink bathrooms. Not necessarily because they are my favorite — I love all the midcentury pastel bathrooms — but because they are “emblematic” of the period. That is: In one little room, they capture the optimism of the 1950s — and they have a story that even includes Mamie Eisenhower. At the same time, though, the pink is not well understood among the mass of homeowners today — which puts these sweetheart bathrooms at risk. Emblematic = Learn about the pink bathroom and you can begin to understand an entire era. More pastel loveliness:

1954 bedroom ad from Armstrong Floors
1954 bedroom ad from Armstrong Floors

5. Full-on Midcentury Modern

The 1950s were glory days for proponents of full-on mid century modern design. To me, the key determinant of what’s MCM is that it lacks unnecessary ornamentation — focusing first and foremost on the function. “Form follows function.” Also important: Using newly available technology to develop new solutions… And then, there is a whole artistic side to things, such as referencing nature and organic shapes. Above: From Armstrong Floors. More:

boomerang formica samples colors and virrvarr are now discountinued
Reproduction Formica samples (now discontinued)

6. Better Living through Technology

The invention and mass merchandising of plastic countertops — like Formica — was a big breakthrough for American homemakers. Plastic surfaces were much easier to install and clean, and this was a big deal in a nation where things like automatic washing machines and dryers were will still not accessible to the masses. Ask any woman from back in the day about “washing day” and watch her cringe — it was arduous, to say the least. Things that could make keeping house easier were a BIG DEAL. Gas and electric stoves… refrigerators… dishwashers… air conditioning… vacuum cleaners… even INDOOR PLUMBING… made their way into the majority of American homes only after World War II. Into this “Technology” bucket, I also will included products, through their styling, that reflected the Atomic Age. We saw lights that looked like flying saucers… cabinet pulls and doorsets that looked like starbursts…. and those boomerangs on the Formica are organic shapes.

7. William Pahlmann Eclectic

Of course, no one is forced to follow any single design trend religiously. My favorite new interior designer from the postwar era is William Pahlmann, who is recognized for introducing “eclectic” into the world of interior design. For example, he would put European antiques and ancient South American pottery into a room with a long, low modern sofa… he would mix things up. The room above is not his (as far as I know), it is from a 1950s paint advertisement. It’s always been one of my favorites. And interestingly for this story, it includes a bit of most every trend (although no Streamline) that I’ve talked about. Early American: In the painting and paneling. Resilient floor: In the kitchen. Pastels: On the kitchen cabinets and far wall. Full-on Midcentury Modern: In the furnishings. (Although that lovely dining room table adds Shaker-esque cues to the MCM. Me like.) Atomic: In the light fixture. There’s even a European porcelain coffee pot. A timeless room.

What do you think, fellow Retro Renovators?
Did I capture the biggies?
What did I miss?
What do you love best about 1950s style?

Tags
  1. Kate H says:

    My grandmother furnished a house (mostly on lay-away!) in French Provincial in 1954. I guess FP didn’t get its game on till the 60s, but it was always popular in the South. In fact, while one grandmother went FP, the other one went Colonial America all the way. So I guess you could say they were both fashionable in their own way.

      1. Gavin Hastings says:

        FP has been popular since its beginings.

        I have seen Victorian incarnations, a huge amount of it was sold in the 1920’s-40s, and of course the iconic Drexel Touraine, which is the “high style/we’ve arriived” trophy bedroom of the 1960’s.

        What we see since the 1970’s is a much more rustic, casual version.

  2. ELS – My parents immigrated from London to Escondido, California in 1955. They had to leave behind beautiful modern furniture (G-plan, etc.) and were very disappointed when all they could find to re-furnish was colonial-style furniture there. Consequently, I grew up with that style of furniture. I think it was likely more a case of city vs. small town to find modern vs. early-American. But in my experience, colonial was everywhere as I grew up in the late 50s and early 60s.

    Pam – great descriptions of some major trends. And I think you may be headed for a degree in Popular Culture…at the very least a keynote appearance at some convention somewhere (oh, wait, you did that already!)

    1. pam kueber says:

      Thank you for relating the experience of your parents, Jane. See my response to ELS — I tend to agree that Early American was Way More Common in the 50s and into the 60s than in widely recognized today. It’s funny, when I graduated university, the professor who was my mentor thought I should go get a degree in Popular Culture from a particular university in Ohio that I forget the name of now. I couldn’t wait to get away from school and tests and such, though, and into a real job. That said: Popular culture including social history seems to be my destiny nonetheless. I have given up the idea of Home Shows, by the way. I am somewhat more interested in “lectures” — not so much in “entertainment.” Mostly, though, I have my hands full running this website, it’s been real busy !

  3. rechercher says:

    Kroehler!–never knew the brand-name originator of this style, I always referred to it as “the big wide arms and itchy boucle stuff from the 40s.” That was not the description we used in an ad, however, when we gave a set away a couple years ago because we couldn’t get anybody to pay us for it, pleased just to get it out of the house.

    1. pam kueber says:

      Those are George Nelson bubble lamps, Mason. You can still get them today – original style, knockoffs, and if you are really lucky, vintage.

  4. ELS says:

    I wonder how much of Colonial vs. MCM was a difference between East Coast and West Coast. Much of East Coast and eastern parts of the Mid-West were already fairly established by the end of WWII, whereas much of the West was still farm land. Also, you have weather on the West Coast (particularly Southern California) that played well into the MCM look (walls of glass, etc.)

    1. pam kueber says:

      I tend to agree that there had to be regional differences and that the percolation of MCM happened faster on the west coast, ELS. Except to wonder: All the transplants to the West Coast came from the East Coast and Midwest. My grandmother — “retired” (at about 45) with grandpa (older) from North Dakota to Oceanside, California, around 1960 — had her entire interior done up all Early American. I think it took some time for MCM to percolate and even then, I don’t know how much “more” popular it was than “traditional” decor overall.

      1. gsciencechick says:

        In Western NY where I am from, the early American/colonial look was very popular. It seems all the relatives and friends had that colonial look. I don’t recall anyone with something resembling modern decor. Some homes were built post WWI but some were built post WWII.

        1. Sara in WA says:

          My Grandparents worked their dairy farm & Filbert orchard which had all Colonial decor but when our famous Columbus Day storm ruined their orchard they built a pink flat sloped roofed MCM in town but didn’t get new furniture, so it had Colonial decor. Eclectic decor done. No wonder I am so confused about liking so many different styles. 🙂 Grandpa built a dumb waiter from the garage straight up to the kitchen – oh the threats my cousins made! So cool.

  5. Laura E. says:

    Another feature of DIY was making your own furniture. Issues of “Living for Young Homemakers” feature many ads for furniture legs, etc, and instructions for making your own tables and sofas. Who actually builds their own sofa today?

    Back then, though, we didn’t have the credit economy we do today, so young families often struggled to make ends meet in a way they don’t today. DIY was a great option.

    One more thing that strikes me in those old magazines is the sheer quality of the furniture. A table would be advertised as solid maple and made in the United States. That table is probably still going strong somewhere, whereas the made-in-China junk you get at Pottery Barn today is going to be in a dumpster in 15 years.

  6. The Atomic Mom says:

    The Early American reminds me of my Grandmothers so much. All of them had this style in their living rooms. The pink and mint green bathrooms are also a GREAT reminder of their homes. I’d love a knotty pine room in my home, it’s so warm and homey. Thanks for this post, it has given me some good ideas!

  7. Tania Lynn Petry says:

    I love reading your blog, especially the time capsule homes with lots of pictures. Love MCM kitchens and bathrooms. Mine, unfortunately, are not. So I get to drool over the pictures you post. I am selling my house and when it is sold, buying a new one. Have my eye on a flat-roofed ranch built in 1955. Have not yet seen in person, but per the pictures, the kitchen looks like it has only had appliances updated. The cabinets are georgeous with simple doors, little rounded shelves at the ends of the upper cabinets and a scalloped panel above the sink in front of the window to hide the task light. The bathroom needs work–basically a blank canvas.

    The other rooms of my house are mixed up periods, eclectic stuff that I have collected over the past 30 years–but it all works for me–not really MCM. If i could find a sunburst clock, that would be my MCM touch to my very eclectic style. (Mom had one and i think brother sold it in a yard sale after she died).

    Anyhow, love your blog.

    1. pam kueber says:

      Yay, Tania! Good luck with your house hunt — let us know when you’re into your new/old time capsule house!

  8. Eric McGrew says:

    I really enjoyed this article. It’s funny that recently, I’ve been thinking about many of the same design fundamentals for a post I’m working on as well. You did a really good job of covering many of the major factors in detail, but concisely. Plus, your reference post are spot on as well.

    Thanks for your work. Keep it up.
    Eric

  9. Gavin Hastings says:

    I think that in the “Mass Market World O’ Design 2011” we have more choices, but at the expense of range….52 flavors of Vanilla.

    1. Nate says:

      “52 flavors of vanilla” I love it. So true. Thankfully many of us have local craftspeople which is where we can still find some real innovation.

Comments are closed.